How to Build a Sustainable Music Career and Collect All Revenue Streams Podcast Advertising - Audience, Sponsors & Contact

Overview

This podcast, "How to Build a Sustainable Music Career and Collect All Revenue Streams," serves as an essential guide for artists and professionals navigating the complexities of the modern music industry. Hosted by Emily White, a seasoned industry expert, the show translates her best-selling book into engaging conversations with world-class guests like Justin Vernon, Imogen Heap, and top industry executives. Each episode delves into practical strategies for career longevity, revenue generation, and effective marketing, covering topics from royalties and distribution to artist management and music technology. The tone is highly informative and empowering, offering actionable insights for independent artists, aspiring managers, and established professionals seeking to optimize their business practices. It's a must-listen for anyone looking to understand the financial and operational mechanics behind a successful music career, providing a blend of expert interviews and real-world advice to foster sustainable growth in a rapidly evolving landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

660

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 660 audience size, runs 10% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week5/4	Week5/18	Week6/1	Week6/29	Week7/13	Week7/27	Week8/24
State Farmstatefarm.com	State Farm		1			1		1	2	Longer term buy 25%
American Expressamericanexpress.com	American Express	1		1	1	1		1		Test in progress 17%
Bandzooglebandzoogle.com	Bandzoogle	1					1		1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
State Farm insurance	$68	+113.6%	0%	100%	10.0ad units	Core Performer	+1
American Express	$34	-100.0%	0%	100%	5.0ad units	Core Performer	+1
Ford Blue Cruise automotive	$33	0.0%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S5.9/E88: Merch Re-Con w/ Merch Cat CEO Vanessa Ferrer

0:00 / 0:22

Direct Response

S

#1

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