Holdin’ Court Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Holdin’ Court Podcast features Big Court and guests from entertainment and sports discussing their journeys and current cultural trends.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

24,121

Est. Podcast Downloads

1,140

Av. Youtube Views

22,981

YouTubers Subscribers

154k

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 24.1K audience size, runs 18% host read ads and promotes 70% of ads for direct response advertisers.

Creator Influence

Courtland Johnson

Courtland Johnson, widely known as Big Court, hosts the acclaimed Holdin Court Podcast, an interview series delving into hip-hop, R&B, and urban culture. Co-hosted with his daughter Rachel Renee', the podcast offers unfiltered conversations with entertainment and sports luminaries, exploring their journeys and trending topics. Johnson, a former rapper with the group The Convicts and author of 'Holdin' Court: The Story of Big Court,' brings an authentic insider's perspective to discussions on industry dynamics and personal narratives. The podcast recently earned the prestigious 'Best Podcast' title at the 2024 Black Podcast Awards, further solidifying its impact. It also boasts a significant distribution partnership with Revolt TV, expanding its reach to a broader audience.

Age: 45-54
Nationality: American

Age: 45-54
Nationality: American

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Recent Campaigns

	Advertisers	Week5/18	Week6/15	Week6/22	Week7/20	Week7/27	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week10/19	Week10/26
DraftKings Sportsbookdraftkings.com	DraftKings Sportsbook	1	1					1			1	1	1	1	Longer term buy 42%
Chatgptchatgpt.com	Chatgpt						1	1	1	1		1			Longer term buy 42%
McDonald'smcdonalds.com	McDonald's	1	2	1	1	1		1			1	1			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DraftKings Sportsbook computer games	$8,065	+27.6%	77%	100%	13.0ad units	Core Performer	+1
OnStar	$5,528	0.0%	50%	0%	14.0ad units	Core Performer	+1
State Farm insurance	$4,247	0.0%	30%	30%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Glasses Malone Goes Off! LA Street Culture, Snowfall, Drake & Why Modern Men Are Losing Their Masculinity.

0:00 / 0:57

Direct Response

G

#1

Run on 1x episode

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