GTM Live

GTM Live offers a no-nonsense analysis of modern Go-To-Market strategies specifically tailored for B2B SaaS leaders. Hosted by GTM agency co-founders, Carolyn Dilks and Trevor Gibson (and Amber Victoria in some episodes), the podcast challenges outdated revenue playbooks and vanity metrics, instead focusing on actionable insights for unit economics, efficiency, and sustainable growth. Each episode features industry experts who dissect topics like pipeline analysis, sales and marketing alignment, data-driven decision-making (e.g., leveraging rejection data, moving beyond MQLs), and building robust growth engines. It's essential listening for CEOs, CFOs, and Revenue Leaders seeking practical, data-backed approaches to optimize their GTM operations and navigate the complexities of the modern B2B landscape with an emphasis on tangible results.