Passetto

Passetto is a growth advisory firm that specializes in unified go-to-market (GTM) analytics technology and strategic consulting for B2B SaaS companies. The firm focuses on helping businesses with revenues between $10 million and $100 million optimize their GTM investments for scalable growth. Passetto combines proprietary analytics technology with expert strategic advice to assist GTM and finance leaders in planning, measuring, and enhancing their performance.

The core offering is a technology platform that integrates CRM and financial data into a unified model, providing executives with key performance indicators (KPIs) and insights across the customer lifecycle. This platform helps identify growth opportunities and improve sales productivity by focusing on high-quality pipeline activities. Additionally, Passetto offers strategic advisory services to help finance and GTM leaders analyze performance and align their teams for greater efficiency. The company has partnered with Winning by Design to enhance GTM efficiency through data-driven insights. CEO Chris Walker is recognized for his expertise in demand generation and GTM strategy.