Girls Rewatch: Sex and the City Podcast Advertising - Audience, Sponsors & Contact

Overview

Girls Rewatch offers a comedic and insightful deep dive into iconic 2010s New York-centric television and film, starting with HBO's 'Girls' and now revisiting 'Broad City' and other cultural touchstones like 'Tiny Furniture' and 'Heated Rivalry'. Hosted by Gen Z Brooklyn-based comedians Amelia Ritthaler and Evan Lazarus, the podcast provides a fresh, often irreverent, perspective on navigating young adulthood, female friendships, and urban life as depicted in these influential works. Targeting fans of these shows and pop culture enthusiasts, the hosts blend nostalgic rewatches with contemporary cultural commentary, offering hot takes and engaging discussions that go beyond simple recaps, making it a distinctive listen for anyone interested in media analysis with a humorous edge.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

9,073

Est. Podcast Downloads

7,740

Av. Youtube Views

1,333

Instagram

145k

YouTubers Subscribers

8k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 9.1K audience size, runs 24% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

Girls Rewatch

Girls Rewatch Podcast, hosted by comedians Amelia Ritthaler and Evan Lazarus, offers a comedic and analytical deep dive into iconic 2010s New York-centric television. Initially gaining traction for their rewatch of HBO's 'Girls,' they have successfully expanded their focus to include Comedy Central's 'Broad City.' The podcast features insightful commentary on themes of young adulthood, female friendships, and dating, often incorporating a Gen Z perspective on these millennial-era shows. Their recent collaboration with Lena Dunham, creator of 'Girls' and 'Too Much,' for multiple episodes, highlights their growing influence within pop culture commentary. They frequently host other notable guests, including Abbi Jacobson and Megan Stalter, enriching discussions with insider perspectives.

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week7/20	Week7/27	Week8/3	Week8/17	Week8/31
Jones Roadjonesroadbeauty.com	Jones Road	1	1	1	1		1	1			1	1	1	1	1	1	Core Performer 50%
Lifelocklifelock.com	Lifelock		1			1						1		2		1	Longer term buy 25%
Pricelinepriceline.com	Priceline							1	1	1		1		1			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Jones Road mechanical or industrial engineering	$2,755	-28.6%	100%	100%	14.0ad units	Core Performer	+1
Warby Parker apparel & fashion	$1,628	0.0%	100%	100%	9.0ad units	Core Performer	+1
Cozy Earth apparel & fashion	$1,043	0.0%	100%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Sex and the City S2E14: “The F*ck Buddy”

0:00 / 1:13

Direct Response

S

#1

Run on 1x episode

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