Jones Road

Jones Road Beauty is a clean makeup brand founded in 2020 by makeup artist Bobbi Brown. The brand focuses on high-performance, multi-purpose, and minimalist beauty products suitable for all skin types, tones, and ages. Their philosophy emphasizes creating better beauty products, avoiding over 2,200 potentially harmful ingredients, and adhering to strict clean beauty standards.

The product range includes moisturizing makeup essentials like concealers, bronzing balms, eyeliners, mascaras, and lip products, with a highlight being the multi-use Hippie Balm. Jones Road Beauty promotes a natural look with buildable pigments and easy application, catering especially to mature or dry skin. The brand targets a diverse customer base, featuring models of various ages and ethnicities, and encourages self-acceptance and authenticity.

Jones Road engages customers through educational content, including tutorials and demonstrations by Bobbi Brown on social media. The brand's commitment to clean, inclusive beauty and its innovative approach make it a unique player in the cosmetics industry.