Rakuten

Rakuten Advertising is a global affiliate marketing and advertising service provider based in California, with significant operations in New York City. Established in 1996 as LinkShare, the company became part of the Rakuten Group in 2005 and has since evolved through several rebranding phases, ultimately becoming Rakuten Advertising in 2020.

The company specializes in performance-driven, brand-driven, and people-driven advertising solutions. It operates one of the largest affiliate networks, connecting advertisers with publishers to drive sales and leads on a pay-for-performance basis. Rakuten Advertising also offers integrated marketing solutions, including display advertising, search marketing, and a proprietary Accelerate Program designed to enhance performance and expand into new markets. With a workforce of around 291 employees, Rakuten Advertising serves various industries, including retail, finance, travel, and technology, helping top global brands optimize their digital marketing strategies.