Ghost of a Podcast: Astrology & Advice with Jessica Lanyadoo Podcast Advertising - Audience, Sponsors & Contact

Overview

Ghost of a Podcast, hosted by seasoned astrologer and psychic medium Jessica Lanyadoo, delivers a unique blend of spiritual insight and practical life advice. Released twice weekly, the podcast guides listeners through weekly horoscopes, offering strategies for personal, social, and political navigation, alongside deeply relatable readings that apply astrological and spiritual wisdom to everyday human challenges. It delves into themes of personal growth, well-being, and existential questions from a spiritual perspective, making it ideal for those seeking guidance, self-understanding, and a deeper connection to the metaphysical aspects of life. Its distinctive approach combines practical astrology with profound spiritual insights, catering to an audience keen on integrating 'woo' with their personal development journey.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

84,220

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GREAT

88%

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The Bottom Line

This show has an estimated 84.2K audience size, runs 88% host read ads and promotes 97% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Blissyblissy.com	Blissy	1			1		1		1		1			1		1	1		1		1			1		1	1	Core Performer 50%
North Atlantic Booksnorthatlanticbooks.com	North Atlantic Books	1							1			1	1				1	1				1		1	1		1	Core Performer 50%
Stand With Minnesotastandwithminnesota.com	Stand With Minnesota	1	2	2	2	2	2	2	1	2	1	1	2		1	1	1			1		1	1	1				Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Stand With Minnesota	$57,286	+97.6%	85%	100%	27.0ad units	Core Performer	+1
Blissy mechanical or industrial engineering	$49,353	0.0%	95%	100%	21.0ad units	Core Performer	+1
Rocket Money financial services	$37,352	0.0%	94%	100%	16.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

654: Horoscope - It's Messy and Emotional, TBH

0:00 / 0:46

Direct Response

6

#1

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