Blue Land

Blueland is a sustainable consumer goods company founded in 2019 by Sara Paiji Yoo and John Mascari. The company focuses on eliminating single-use plastic waste by providing eco-friendly, non-toxic cleaning and personal care products. Blueland innovates by offering cleaning tablets that dissolve in water, significantly reducing plastic waste and shipping weight.

The product line includes multi-surface cleaners, bathroom cleaners, glass cleaners, hand soaps, laundry soap, and facial soap, all designed to be plastic-free and refillable. Blueland gained visibility after appearing on *Shark Tank*, where it secured investment to help scale operations. The company has since expanded its retail presence, with products available at major retailers like Target, Costco, and The Container Store.

Blueland primarily targets environmentally conscious consumers who value sustainable alternatives to traditional products. Its mission resonates with families and eco-friendly shoppers looking for effective, safe, and convenient home care solutions.