Fit Over 50 Life Podcast Advertising - Audience, Sponsors & Contact

Overview

Fit Over 50 Life is an empowering podcast hosted by Mark Patrick and Kelli Calabrese, two experienced "50-somethings" dedicated to helping listeners over 50 thrive. The show goes beyond conventional fitness advice, offering a holistic approach to aging youthfully, looking vibrant, and living a fulfilling "bonus life." Through engaging interviews with leading wellness experts, the hosts explore practical strategies for physical fitness, mental resilience, emotional well-being, and even financial independence. Recurring themes include mindset shifts, simplifying life, overcoming challenges, and embracing new possibilities at any age. This podcast is ideal for individuals seeking inspiration and actionable insights to reinvent themselves, enhance their healthspan, and cultivate a life of freedom, energy, and joy in their later years. It blends expert knowledge with relatable personal experiences, making complex topics accessible and motivating.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

400

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 400 audience size, runs 98% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/15	Week6/22	Week6/29
AgeBluageblu.com	AgeBlu	2			Test in progress 8%
Toward Healthtoward.health	Toward Health			2	Test in progress 8%
Kavin Mistry MD / Primal Health Designkavinmistrymd.com	Kavin Mistry MD / Primal Health Design		1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Gladden Longevity	$13	0.0%	100%	100%	3.0ad units	Test run	+1
Braintap health, wellness & fitness	$13	0.0%	100%	50%	2.0ad units	Test run	+1
Zenful Life Coaching	$11	0.0%	50%	50%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Chronological Age vs. Biological Age: The Test That Exposes the Truth | Dr Luke Sorrell

0:00 / 0:23

Direct Response

C

#1

Run on 1x episode

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