DRG Media Group Beyond the Mic podcasts Podcast Advertising - Audience, Sponsors & Contact

Overview

DRG Media Group Beyond the Mic podcasts offers a dynamic blend of sports analysis, current events, and entertainment from the perspective of DRG Media Group's on-air personalities. While episodes frequently dive deep into sports topics, particularly American football (NFL, college playoffs, coaching news), the podcast also incorporates general news tidbits and broader entertainment discussions. It caters to listeners who enjoy engaging sports commentary, staying informed on local and national headlines, and appreciate the conversational style of familiar media personalities. This podcast is ideal for sports fans and those seeking a mix of informative and entertaining content from a trusted local media source.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

80

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

GOOD

73%

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The Bottom Line

This show has an estimated 80 audience size, runs 73% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week7/13	Week7/27	Week8/17	Week8/24	Week8/31
Avera Medical Group Brookingsavera.org	Avera Medical Group Brookings		1	1		1			1						2		3		Test in progress 17%
Kimball Livestock Exchangekimballlivestock.com	Kimball Livestock Exchange	1							1	1		1	1	1		1			Test in progress 17%
Kimball Livestock Exchangekimballlivestockexchange.com	Kimball Livestock Exchange		1		1		1	1			1							1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Avera Medical Group Brookings hospital & health care	$18	-5.2%	96%	74%	23.0ad units	Core Performer	+1
Kimball Livestock Exchange	$17	0.0%	91%	78%	23.0ad units	Core Performer
Dacotah Bank	$15	0.0%	28%	0%	18.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Players Perspective- Govs Head Coach Steve Steele

0:00 / 0:33

Brand Awareness

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#1

Run on 1x episode

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