Dane Neal Podcast Advertising - Audience, Sponsors & Contact

Overview

Dane Neal on WGN Plus offers an engaging deep dive into the world of professional sports, featuring exclusive interviews with prominent athletes and industry figures. Originating from WGN Radio in Chicago, the podcast covers timely topics such as major championships, team initiatives, and the broader societal impact of sports, including community support programs like the NFL's 'Salute to Service'. Listeners can expect insightful conversations with guests like NASCAR champions and NFL executives, providing behind-the-scenes perspectives on their careers and the sports landscape. This podcast is ideal for sports enthusiasts, fans of major leagues, and those interested in the intersection of sports, culture, and current events, offering a blend of news, analysis, and personal stories from the athletic world.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

GOOD

85%

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The Bottom Line

This show has an estimated 20 audience size, runs 85% host read ads and promotes 71% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/15	Week8/3	Week8/17	Week8/31	Week9/7	Week9/21	Week10/5
Wanna Parlaywannaparlay.com	Wanna Parlay				1	1	1	1	Longer term buy 33%
Lazy Dog Restaurantlazydogrestaurants.com	Lazy Dog Restaurant		2	2					Test in progress 17%
Blues Hog Barbecueblueshog.com	Blues Hog Barbecue	1			1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
El Bandido Yankee food & beverages	$2	0.0%	88%	38%	8.0ad units	Core Performer	+1
Lazy Dog Restaurant	$2	-100.0%	100%	80%	5.0ad units	Core Performer	+1
Wanna Parlay	$2	+100.0%	100%	100%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Chai Lee and CHILLED have some cool summer cocktails coming!

0:00 / 0:16

Brand Awareness

C

#1

Run on 1x episode

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