El Bandido Yankee Tequila Company is an independent tequila brand founded in 2021 by former professional athletes James Robert Morris and Chris Chelios. The company produces ultra-premium, additive-free tequila that honors traditional methods while embracing modern excellence. Their tequila is crafted at El Viejito Distillery in Jalisco, Mexico, which has a rich history dating back to 1937 and features a workforce that includes over 50% women.

The brand offers handcrafted tequila made from 100% blue weber agave sourced from the Highlands of Jalisco. Their initial product lineup includes Tequila Blanco and Tequila Reposado, both designed to appeal to a wide range of consumers, from tequila enthusiasts to those who typically prefer other spirits. El Bandido Yankee engages with its audience through sports and event marketing, promoting a lifestyle of enjoyment and community support through various charitable initiatives.