Curious City Podcast Advertising - Audience, Sponsors & Contact

Overview

Curious City invites listeners to explore the fascinating, often hidden, facets of Chicago through community-submitted questions. This WBEZ podcast blends meticulous historical research with compelling narrative storytelling, uncovering everything from forgotten landmarks and urban legends to eerie supernatural encounters experienced by Chicagoans. It offers a unique blend of local history, cultural investigation, and human interest stories, appealing to those who love learning about cities, appreciate narrative journalism, and have a particular affection for the Windy City's unique character and mysteries. The podcast excels at bringing local lore and historical footnotes to life.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

13,140

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 13.1K audience size, runs 11% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Shedd Aquariumsheddaquarium.org	Shedd Aquarium	1		1	1	1	1	1	1	2			1		1	1		Core Performer 50%
MedGlobalmedglobal.org	MedGlobal										1	1	1	1			1	Longer term buy 42%
WBEZwbez.org	WBEZ	1	2	2			2	1				1	1		1			Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Poetry Foundation museums & institutions	$2,759	0.0%	0%	100%	21.0ad units	Core Performer	+1
WBEZ	$2,137	+100.0%	21%	86%	14.0ad units	Core Performer	+1
LifeKit	$1,845	0.0%	0%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Why is the island in Washington Park behind a locked gate?

0:00 / 0:15

Direct Response

W

#1

Run on 1x episode

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