Catherine Houston, operating as Cathcap, serves as a financial strategist for small-to-midmarket entrepreneurs and service-based agencies. She teaches leadership through the lens of organizational competence, moving beyond accounting jargon to provide CEOs with actionable feedback from their P&L statements. Within her signature Year-End Financial Checklist series, she provides walkthroughs designed to transition businesses from reactive fire drills to strategic planning for the upcoming fiscal year. A central component of her content focus involves the Fractional CFO model, which allows founders to access executive-level financial management without the full-time overhead costs. Recently, Houston launched the 3 Hidden Stories Inside Your 2025 P&L series, which guides leaders through analyzing current data to shape future growth metrics. Her approach emphasizes catching profit leaks and mastering cash flow, specifically tailoring her advice to professional service industries such as law firms and creative agencies needing high-level financial clarity and strategic guidance.