Competitive Edge Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Competitive Edge Podcast, hosted by former pro athlete and high-performance executive Brian Covey, delivers actionable strategies for professionals and entrepreneurs aiming to excel in their careers and businesses. Each episode, featuring interviews with industry trailblazers or solo insights from Covey, explores themes of peak performance, strategic branding, leadership, and leveraging cutting-edge tools like AI for productivity. The podcast distinguishes itself by blending a competitive athletic mindset with practical business acumen, offering listeners a guide to developing an unstoppable mindset, mastering sales, and implementing high-impact strategies to achieve significant growth and maintain a competitive advantage in their respective fields. It caters to ambitious individuals seeking to elevate their game and transform their professional trajectory.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,400

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

36%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 36% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week4/13	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/15	Week8/10
Brand Builders Groupfreebrandcall.com	Brand Builders Group	1	1	1	1	1	2	2	1	1	Past Performer 8%
CD Companycdw.com	CD Company									5	Test in progress 8%
McDonald'smcdonalds.com	McDonald's									2	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Brand Builders Group	$631	+100.0%	100%	100%	20.0ad units	Core Performer	+1
Indeed information technology & services	$103	0.0%	0%	100%	6.0ad units	Core Performer	+1
CD Company information technology & services	$74	+100.0%	0%	20%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

From Foster Care to Fortune: How Tenacity Built a Navy Leader, Real Estate Empire, and Global Speaking Platform | Mike Little

0:00 / 0:50

Direct Response

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#1

Run on 1x episode

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