Bitch Bible Podcast Advertising - Audience, Sponsors & Contact

Overview

A podcast that dares to say what many are thinking, but only a bitch would say. Expect unfiltered and unapologetic discussions about sex, millennial struggles, pop culture, social faux-pas and hopefully, an insightful takeaway. Nothing is off limits.

Hosted by Jackie Schimmel, creator of blog “The Bitch Bible," and your soon-to-be bitchy (and super neurotic) best friend.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

295.9K

Est. Podcast Downloads

293.3K

Av. Youtube Views

2,555

Instagram

72k

YouTubers Subscribers

10k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

30%

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The Bottom Line

This show has an estimated 295.9K audience size, runs 30% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

Jackie Schimmel

Jackie Schimmel hosts The Bitch Bible, a popular podcast known for its unfiltered comedy and pop-culture commentary. Originating as a blog in 2012, her distinctive voice and sharp wit quickly gained traction, leading to a development deal with Embassy Row after an appearance on Watch What Happens Live. Schimmel's solo episodes offer incisive, provocative takes on social norms and celebrity culture, often featuring notable guests like Cardi B. She has expanded her reach through live performances, including the 'Dim the Lights' tour, and achieved a #1 iTunes hit with her single 'BTCH.' Her career, built from a community college dropout to a comedic mainstay, is defined by candid storytelling and a no-holds-barred approach to modern life.

Age: 36 years
Nationality: American
Education: Community College

Age: 36 years
Nationality: American
Education: Community College

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Progressive Insuranceprogressive.com	Progressive Insurance	1	1	2	1	1	1	2	1		1	2	2		2	2	3	1	2	2	2	1	1	2	3	2	Core Performer 92%
Pluto TVpluto.tv	Pluto TV	1	1	1	1	1	1	1		1	1		1	1		1	2	2	1	2	3	2	2	2	1	1	Core Performer 92%
Kiakia.com	Kia											1		1		2	2	2			2	1		2	1	1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
SKIMS apparel & fashion	$289,825	+31.5%	96%	100%	28.0ad units	Core Performer	+1
Little Spoon food & beverages	$272,305	-6.7%	100%	100%	25.0ad units	Core Performer	+1
Nutrafol	$245,074	+40.0%	100%	100%	23.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Bitch Bible Classics: Bloated, British, and Bitchy.

0:00 / 1:06

Direct Response

B

#1

Run on 1x episode

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