And The Writer Is...with Ross Golan Podcast Advertising - Audience, Sponsors & Contact

Overview

And The Writer Is...with Ross Golan offers an intimate and insightful look into the world of professional songwriting and the broader music industry. Host Ross Golan sits down with acclaimed hitmakers to explore the intricate creative processes behind chart-topping songs, the evolving economics of music, and the personal journeys of artists navigating a competitive landscape. The podcast delves into critical topics such as the impact of streaming and AI on the modern music economy, strategies for artist survival, and the psychological aspects of creativity and resilience. It's essential listening for aspiring songwriters, music industry professionals, and dedicated music fans seeking a deeper understanding of the craft, business, and future of music.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

21,220

Instagram

116k

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Direct Response

Brands with CTAs

GOOD

66%

Host Read %

% of host read ads

OKAY

49%

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The Bottom Line

This show has an estimated 21.2K audience size, runs 49% host read ads and promotes 66% of ads for direct response advertisers.

Creator Influence

Ross Golan

“And The Writer Is…” is a leading music industry podcast, hosted by acclaimed hitmaker Ross Golan and produced with Joe London in association with Mega House Music. The series offers candid, craft-focused conversations with the creators behind the world’s biggest records, delving into the songwriting process, industry economics, and creative careers. Featuring top-tier guests such as Ed Sheeran, Ryan Tedder, and Jon Bellion, the podcast provides insider perspectives on how songs are written and how the music business operates. The show consistently highlights its “Songwriter of the Month” feature, celebrating influential figures in the industry. Recognized by outlets like Rolling Stone, Billboard, and Variety, “And The Writer Is…” has become a trusted resource for creators and industry professionals, advocating for fair compensation and diversity within the music landscape.

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Splicesplice.com	Splice		1									1	1	1	1	1			1	1	1	1	Core Performer 67%
National Music Publishers Associationnmpa.org	National Music Publishers Association	1	1	1	1	1		1	1	1	1	1	1	1	1	1		1					Longer term buy 42%
AT&Tatt.com	AT&T	1				2	1								1		1					1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Splice music	$18,166	+40.0%	100%	100%	31.0ad units	Core Performer	+1
National Music Publishers Association	$15,964	+40.0%	89%	0%	37.0ad units	Core Performer
Progressive Insurance insurance	$2,547	+9.2%	8%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 265: How Remi Wolf Built Her Career: Study the Greats, Take the Gig, Say Yes

0:00 / 0:41

Brand Awareness

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#1

Run on 1x episode

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