Trapital Podcast Advertising - Audience, Sponsors & Contact

Overview

Trapital offers an insightful and analytical exploration of the evolving landscape where technology, media, and entertainment converge. Hosted by Dan Runcie, the podcast features in-depth discussions with industry leaders and experts, dissecting critical business trends, investment strategies, and the transformative impact of emerging technologies like AI on the music, film, and gaming industries. It caters to professionals, investors, artists, and entrepreneurs seeking strategic insights into market dynamics, intellectual property, and the future of the creator economy. The show distinguishes itself by providing a forward-looking perspective on how technological innovation shapes the financial and creative aspects of culture, making it essential listening for anyone navigating the complexities of modern entertainment business.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,380

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Direct Response

Brands with CTAs

GOOD

75%

Host Read %

% of host read ads

GREAT

95%

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The Bottom Line

This show has an estimated 3.4K audience size, runs 95% host read ads and promotes 75% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week7/20	Week7/27	Week8/24	Week8/31	Week9/14	Week10/5	Week10/12	Week10/19	Week10/26
Chartmetricchartmetric.com	Chartmetric							1	1	1	2	2	Longer term buy 42%
Symphonicsymphonic.com	Symphonic	1	1	1	1	1		1				1	Longer term buy 25%
Trappitaltrapital.com	Trappital						1						Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Chartmetric information technology & services	$1,332	+100.0%	100%	33%	15.0ad units	Core Performer
Symphonic	$1,095	+117.5%	93%	100%	14.0ad units	Core Performer
Heel Turn Podcast information technology & services	$490	0.0%	100%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

BONUS: JAY-Z’s Super Bowl Endgame

0:00 / 1:40

Direct Response

B

#1

Run on 1x episode

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