AIN'T THAT SWELL Podcast Advertising - Audience, Sponsors & Contact

Overview

AIN'T THAT SWELL offers an irreverent and unpolished dive into the world of surfing, delivering "award-winning degeneracy" through discussions on pro surfer news, wave pool controversies, and the broader culture surrounding the sport. Hosts Smiv and Deadly extend their no-holds-barred commentary to wider societal issues, including music industry politics, AI's impact on artists, and governmental lobbying, all infused with a distinctly Australian, explicit, and comedic style. This podcast is ideal for surfing enthusiasts and listeners who appreciate raw, opinionated takes on sports, leisure, and contemporary cultural issues, presented with an unfiltered and often humorous perspective.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,060

Instagram

31k

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Direct Response

Brands with CTAs

GOOD

66%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 5.1K audience size, runs 99% host read ads and promotes 66% of ads for direct response advertisers.

Creator Influence

Aint That Swell

Ain't That Swell is a leading Australian media outlet dedicated to surf culture, delivering irreverent and in-depth commentary on professional surfing and its surrounding lifestyle. Since 2011, the platform has produced award-winning content, including its flagship "Ain't That Swell" podcast, which features candid interviews with top surfers and industry figures. They recently launched the acclaimed "Fiji Dispatch" series, offering real-time analysis and behind-the-scenes insights from major surf competitions. The team also creates engaging video content, such as the "Club Tropicana" film, showcasing surf adventures and cultural explorations. Their unique blend of humor and expert analysis consistently resonates with a dedicated audience passionate about the sport.

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Upup.com.au	Up		1		1	1		1	1	1	1		2	1	2			1	2	1	1	1	Core Performer 67%
Stone and Woodstoneandwood.com.au	Stone and Wood	1		1			1	1				2	1	2	2	1	2					2	Core Performer 58%
Sun Bumsunbum.com	Sun Bum																		1	1	1		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Up banking	$3,104	0.0%	100%	97%	34.0ad units	Core Performer	+1
Stone and Wood	$1,939	0.0%	100%	7%	27.0ad units	Core Performer
Dan Murphy's	$1,546	0.0%	100%	93%	15.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Core Lords: Macario De Souza on the Making of the Bra Boys Documentary, Being Russell Crowe's Protege, Kelly Slater and the Irons Brothers In the Bra, and the Power of Positive Role Models to Break the Cycle of Violence, Crime and Poverty

0:00 / 1:32

Direct Response

C

#1

Run on 1x episode

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