Up is an Australian neobank based in Melbourne, Victoria, founded in 2018 through a partnership between software company Ferocia and Bendigo & Adelaide Bank. With a customer base exceeding 900,000, Up primarily serves young Australians seeking a modern banking experience.

The bank offers a mobile banking app that emphasizes ease of use and financial management. Key features include instant Apple Pay provisioning, fast bank transfers via PayID, and integration with Afterpay for transaction tracking. Up provides digital-first services such as transaction monitoring, budgeting tools, and real-time notifications, making it a convenient choice for tech-savvy users. By focusing on innovative and user-friendly financial solutions, Up aims to challenge traditional banking models.