Above Average FPL Podcast Advertising - Audience, Sponsors & Contact

Overview

Above Average FPL is a dynamic podcast dedicated to the intricate world of Fantasy Premier League. Hosts blend strategic analysis, player performance breakdowns, and transfer market insights with a distinctly casual and often humorous tone. Each episode offers FPL managers actionable advice on team selection, game week previews, and reactions to significant in-game events, all while fostering a sense of community and shared experience. Targeting passionate FPL players, the podcast aims to entertain and inform, helping listeners navigate the complexities of the game, improve their ranks, and engage in lively banter about the latest football and fantasy football developments.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,902

Est. Podcast Downloads

240

Av. Youtube Views

5,662

Instagram

1k

YouTubers Subscribers

13k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 5.9K audience size, runs 10% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Adam Baker

Operating as a high-energy duo led by Adam Baker, Above Average FPL delivers data-led Fantasy Premier League strategy through a lens of risk-taking and community banter. The channel is known for its tactical deep-dives, such as the recurring 'First Look' and 'Team Selection' series, which transform complex modeling and expected goals metadata into actionable advice. A recognized fixture within the digital sports media circuit, the creators recently featured at the Football Content Awards, where they engaged with industry peers and fans. Their content often challenges the prevailing gameplay template through high-stakes experiments like the 'No Salah' draft strategy, encouraging viewers to adopt an aggressive approach they describe as 'painting the Sistine Chapel' rather than laying carpets. Through frequent collaborations with analysts like FPL Harry and Andy from LetsTalkFPL, the profile maintains a consistent presence at the intersection of professional football analytics and relatable, fail-forward storytelling rooted in the unpredictability of the English top flight.

Age: 36 years
Nationality: British
Education: University in the UK

Age: 36 years
Nationality: British
Education: University in the UK

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Recent Campaigns

	Advertisers	Week6/1	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Kalshikalshi.com	Kalshi				1	2	3	2	3	2	2	1	1	3	2	2	Core Performer 83%
Solio Analyticssolioanalytics.com	Solio Analytics			1	1	2	3	1	2	2	1	1	1	3	1	1	Core Performer 83%
Odooodoo.com	Odoo	1	1	1	2	2	3		2	2	1	1	1	3	2	1	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Solio Analytics	$1,875	-10.2%	100%	100%	19.0ad units	Core Performer
crypto-block-down	$1,555	0.0%	100%	100%	19.0ad units	Core Performer
Odoo information technology & services	$1,415	+63.7%	0%	100%	23.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Target Manchester United Football Club | GW10 First Look

0:00 / 1:29

Direct Response

T

#1

Run on 1x episode

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