John Middlekauff is a highly opinionated and influential voice in sports media, renowned for his unfiltered analysis of the NFL, college football, and professional golf. As the host of "3 & Out" and "GoLow," two popular podcasts on Colin Cowherd's The Volume Sports Network, Middlekauff leverages his unique background as a former NFL scout to provide sharp, insider perspectives that resonate with a wide audience. His content is characterized by blunt commentary, in-depth breakdowns, and a willingness to challenge conventional wisdom, often incorporating personal anecdotes and broader cultural observations. Middlekauff's journey into sports media is rooted in a robust professional background. He earned a Business Degree from Cal Poly and a Master's in Sports Administration from Fresno State. Early in his career, he served as a Graduate Assistant and Assistant Director of Recruiting & Football Operations at Fresno State. He then spent three years with the Philadelphia Eagles, holding roles as a Player Personal Assistant, Pro Scout, and West Coast Area Scout, gaining invaluable frontline experience in the NFL. This tenure under figures like Andy Reid and Howie Roseman profoundly shaped his understanding of player evaluation, team management, and the business of professional football—insights he frequently shares with his listeners. Before solely focusing on podcasts, he also refined his writing skills as a journalist for The Athletic Bay Area. Since transitioning to sports media, Middlekauff has cited major influences such as sports radio titan Jim Rome, and his current mentor, Colin Cowherd, whom he considers the best in broadcasting. His "3 & Out" podcast, initially an independent venture, was acquired by The Volume in 2021, a testament to its growing popularity and the value of his distinct voice. Following this success, he expanded his coverage to include golf with the "GoLow" podcast, demonstrating his versatility and appeal beyond football. Monetarily, Middlekauff's operations are well-integrated into the sports media ecosystem. His podcasts and YouTube channel feature advertisements and sponsorships from major industry players like Gametime, DraftKings, and FanDuel, leveraging the lucrative sports betting and ticketing markets. Being part of The Volume network, which has partnerships with major entities like iHeartPodcasts, ensures broad distribution and revenue sharing. He actively engages with his community through social media platforms like Twitter and Instagram, famously incorporating "Mailbag" segments into his shows to directly answer listener questions, fostering a strong sense of connection and participation. John Middlekauff stands out as a genuine, well-informed, and compelling figure in modern sports commentary, making him a valuable voice for brands looking to connect with a highly engaged sports audience.