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How to advertise on Conan O'Brien Needs A Friend: what it costs, who buys, and how to book
How to advertise on ShowNine in ten ad placements on Conan O'Brien Needs A Friend are host-read direct response, which is rare for a celebrity comedy feed. T-Mobile, LinkedIn, and Nutri-grain each carry estimated spend over $500K, and the show sells per campaign through Team Coco. Here's who buys, why the format converts, and how a buyer books it.
How to advertise on Raj Shamani's Figuring Out: what it costs, who buys, and how to book
How to advertise on ShowAbout 9 in 10 host reads on Raj Shamani's Figuring Out are direct response, and title sponsor Porter has run roughly 5 of them. Here's who already buys, how the show is sold, and why coded reads convert on this Indian growth feed.
How to advertise on The Charlie Kirk Show: what it costs, who buys, and how to book
How to advertise on ShowRoughly 97 percent of host reads on The Charlie Kirk Show are direct response, and Noble Gold alone has run well over a hundred coded appearances. Here's who already buys, how the show sells its host-read inventory, and what a buyer weighing conservative news should know before pitching an offer.
How to advertise on Armchair Expert with Dax Shepard: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes more than nine in ten of Armchair Expert's reads to direct response, and Quince has run roughly 31 to 36 host-reads to prove coded offers convert. Here's who already buys, how the show is sold through Wondery and Amazon Music, and how to plan a buy.
How to advertise on Small Town Murder: what it costs, who buys, and how to book
How to advertise on ShowProgressive has run roughly 12 to 14 host-read spots on Small Town Murder, and it keeps coming back. Spotsnow attributes almost all of the show's ads to direct response, which tells buyers how this comedy true-crime feed is really sold: coded, quoted per campaign, and treated like a conversion channel. Here's who already buys, how the reads land, and how to book.
How to advertise on Serial: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes a fully direct-response ad posture to Serial, unusual for a prestige narrative feed. See who already buys (Olly, BetterHelp, Uber), how the show is sold through Serial Productions, and how a coded host-read converts an estimated 1.5 million listeners.
How to advertise on MrBallen Podcast: what it costs, who buys, and how to book
How to advertise on ShowRoughly 98% of sponsor reads on MrBallen Podcast are direct response, sold per campaign through Jonathan Allen's own studio. Here's who already buys, from IXL to FanDuel to Rosetta Stone, why education and betting brands keep coming back, and how a host-read spot on a true crime feed with an estimated 1.5 million listeners actually converts.
How to advertise on Stuff You Should Know: what it costs, who buys, and how to book
How to advertise on ShowMore than 8 in 10 host-read ads on Stuff You Should Know are direct response, and top spender Wayfair has run roughly 44 to 51 of them. Here's who already buys, how the show is sold, and whether it converts for a retail brand weighing a buy.
How to advertise on Sofia with an F: what it costs, who buys, and how to book
How to advertise on ShowRoughly 97% of the ad activity on Sofia with an F is direct response, per Spotsnow. Here's who already buys (Hers, Rula, Revolve), how the show sells its host-read inventory, and what a converting read on a young, female, US audience actually sounds like.
How to advertise on Office Ladies: what it costs, who buys, and how to book
How to advertise on ShowClose to 95% of Office Ladies ads run as coded direct response, and top spender BetterHelp has logged roughly 44 to 51 host-reads. Here's who already buys, how Jenna Fischer and Angela Kinsey sell it, and what a buyer should know before quoting a campaign.
How to advertise on This American Life: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes about 90% of tracked reads on This American Life to direct response, and the top spender has run roughly 19 to 22 ads on the feed. Here's who already buys, how the show is sold, and what a coded read has to do to convert against premium narrative audio.
How to advertise on Cold Ones: what it costs, who buys, and how to book
How to advertise on ShowRoughly 87% of tracked ads on Cold Ones run as direct response, and anchor buyer Mint Mobile has placed about 15 to 18 host reads. Here's who already advertises on the comedy show, how it's sold, and what it takes to convert a young, mostly male internet-culture audience.
How to advertise on Pod Save America: what it costs, who buys, and how to book
How to advertise on ShowNearly all the tracked reads on Pod Save America are coded direct-response host-reads, and the numbers show why brands keep coming back. Crooked has run roughly 32 to 37 ads, with SimpliSafe and BetterHelp buying repeatedly. Here's who advertises, how it's sold through Crooked Media, and what a buyer should know before quoting a flight.
How to advertise on VIEWS with David Dobrik & Jason Nash: what it costs, who buys, and how to book
How to advertise on ShowRoughly four in five ads on VIEWS with David Dobrik & Jason Nash run as direct response, and PrizePicks has come back for roughly 14 to 16 host reads. Here's who already buys, how the show is sold, and whether a coded read converts for your brand.
How to advertise on The Daily: what it costs, who buys, and how to book
How to advertise on ShowRoughly 95 percent of tracked ads on The Daily are direct response, per Spotsnow, and the New York Times news feed is sold direct on a quoted basis. Here's who already buys, how the host-read format converts, and how to book against an estimated 2.1 million listeners.
How to advertise on The Oprah Podcast: what it costs, who buys, and how to book
How to advertise on ShowRoughly two-thirds of the ads on The Oprah Podcast are direct-response host reads, and the top spender is a DTC bedding brand, not a big-brand awareness buyer. Here's who already buys, how the show is sold, and whether it converts for your brand.
How to advertise on KILL TONY: what it costs, who buys, and how to book
How to advertise on ShowRoughly three quarters of KILL TONY's ad reads run as direct response, and anchor buyers like Quo, Shopify, and BlueChew keep coming back with coded host reads. Here's who already advertises on the comedy feed, how it's sold, and what it takes to book a spot.
How to advertise on My Favorite Murder: what it costs, who buys, and how to book
How to advertise on ShowAbout 92% of My Favorite Murder's ad activity is direct response, and its top spender has run roughly 21 to 24 host-read ads. Here's who already buys, how the show is sold through Exactly Right, and what the coded-conversion mix means if you're weighing a buy.
How to advertise on Call Her Daddy: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow data shows SoFi at over $3M in estimated total spend on Call Her Daddy, across roughly 24 to 28 host-reads. Here's who else buys Alex Cooper's feed, how the direct-response reads convert, and how a brand books a spot.
How to advertise on The Joe Rogan Experience: what it costs, who buys, and how to book
How to advertise on ShowSpotsnow attributes over $6M in estimated total spend to the show's top advertiser alone, and the ad mix runs almost entirely direct response. Here's who already buys host-reads on Joe Rogan, how the feed is sold, and what a buyer should expect before committing budget.
How to advertise on Crime Junkie: what it costs, who buys, and how to book
How to advertise on ShowSoFi has run roughly 8 to 9 host-read ads on Crime Junkie, with Spotsnow estimating over $3M in spend, the biggest anchor commitment on the show. Here's who else buys, how the show sells its inventory, and why true crime brands cluster around Ashley Flowers.
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