How to advertise on Very Really Good: what it costs, who buys, and how to book

Very Really Good sells its inventory as host-read spots, quoted per campaign rather than off a public rate card. Spotsnow data shows the large majority of its host-reads are direct-response, roughly 8 in 10, which means most brands here run coded, attributable reads instead of pure branding. The anchor host-read spender, the relationship app Orchid, shows up in a low count of reads (roughly 1 tracked host-read), while produced buyers like LinkedIn cycle through more often. For a buyer, that mix reads as a young direct-response feed with room for repeat testing. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The show, Very Really Good, is hosted by Kurtis Conner and posts a comedy feed built on pop culture and internet commentary.

Why Very Really Good is built for host-read direct response

Kurtis Conner is a Canadian stand-up comedian and internet commentator, named to Variety's Top 10 Comics to Watch, who studied comedy writing and performance at Humber College. His feed sits in entertainment, the comedy and pop-culture end of it.

Spotsnow attributes a direct-response share of about 8 in 10 host-reads on the show. That format matters because a direct-response read carries a code or a URL, so the brand can watch conversions land against a specific episode. Spotsnow estimates the show reaches roughly 290,000 listeners (estimated, not an audited count).

The read works here because the conversation doesn't stop for it. Conner and his guests fold the sponsor into the banter, and the listener stays inside the joke through the break. That sustained attention is exactly what a host-read borrows: the audience is already leaning in, so the endorsement lands with them still in the room instead of skipping ahead.

The engagement shows up off-platform too. Spotsnow data shows an Apple Podcasts average rating of 4.9 across a review count in the range of roughly 7,000 to 8,300 ratings. The host's Instagram following sits in the range of roughly 1.3M to 1.5M, and the podcast's YouTube channel counts roughly 560,000 to 653,000 subscribers. The influence is broad across platforms, and a coded offer can travel to any of them.

Who is advertising on Very Really Good

The roster mixes DTC and app brands chasing coded conversions with recognizable national names running produced awareness spots. Familiar buyers include LinkedIn, McDonald's, AG1, Vuori, and Lululemon.

The anchor advertisers, broken down

Orchid

Orchid is an AI relationship and companion app, and it runs a direct-response host-read on the show. Spotsnow data shows a low count of tracked host-reads (roughly 1), with estimated total spend over $5K. A relationship app leans into a young, mostly female, dating-age audience, which is exactly who this feed reaches.

LinkedIn

LinkedIn is a professional networking platform, and here it buys produced spots on an awareness footing. Spotsnow data shows the most spots of any single brand on the show, roughly 5 to 6, classified produced rather than host-read. A college-age and early-career audience is the pipeline LinkedIn wants filling profiles and hunting jobs.

Magic Mind

Magic Mind sells a nootropic productivity shot, linked on its Spotsnow brand page. It runs a single host-read here (roughly 1 spot), and it's the outlier in the top three: a wellness test buy rather than a repeat commitment. A young audience that games late and stacks side projects is a natural fit for a focus shot, which is why a test read makes sense before scaling.

All spend figures are Spotsnow estimates.

Why comedy brands cluster here

This feed sells on trust, not just reach. Conner's audience follows him because his commentary is researched and his taste is credible, and that credibility transfers to whatever he vouches for in the break. Pair that with an audience that skews strongly female and heavily young, most of them under 35, and you get the exact buyer app and DTC brands chase: someone who acts on a recommendation the same day they hear it. The direct-response mix is the tell. Brands aren't paying for a logo association here, they're paying because a code Conner reads out actually gets typed in. That's why relationship apps, wellness shots, and career tools all land in the same feed. Different products, same bet on a young audience that converts off a host they trust.

How your ad could sound

The Magic Mind read shows the format at its best and its loosest. The strength is the handoff. Conner slides in with "Anyways, today's brought to you by Magic Mind" straight out of a bit, so the sponsor rides the momentum of the conversation instead of cutting it off. The listener never leaves the room.

What's missing is the direct-response half. There's no code read out, no URL, and no reason to act now. For a feed that converts on coded offers, that's the fix: give the host a short code and one clean line telling the listener where to go and why today. The banter is doing the trust work already. The offer just needs somewhere to land.

View what a great sample ad looks like here.

What makes a show like this convert

1. The host-read disappears into the show. Spotsnow data shows about 8 in 10 reads run direct-response, which means the format is proven to carry a code without breaking the conversation.
2. The host is credible. Conner's researched commentary and a 4.9 Apple rating mean the endorsement is trusted before the offer is even read.
3. The audience is young and acts fast. A strongly female, mostly under-35 base is the group most likely to type a code the day they hear it.
4. Repeat buying holds up the math. LinkedIn's roughly 5 to 6 spots show a brand that came back after the first buy, which is the signal that the read is working.

Very Really Good in a nutshell

Spotsnow estimates the show reaches roughly 290,000 listeners, skewing strongly female and heavily young, concentrated in the US with sizable Canada and UK listening. Brands already buying include app and wellness names like Orchid and Magic Mind on host-reads, plus produced awareness spots from LinkedIn, McDonald's, and AG1. It's sold as host-read inventory quoted per campaign, not off a rate card. The direct-response tilt makes it a fit for coded, attributable buys first, with room for awareness on a produced spot.