The entertainment industry creates and distributes films, music, television, gaming, and live events globally, employing millions and generating $3.5 trillion annually through diverse revenue streams like streaming, advertising, and box office sales, with digital platforms reshaping traditional media consumption patterns.
The entertainment industry creates and distributes films, music, television, gaming, and live events globally, employing millions and generating $3.5 trillion annually through diverse revenue streams like streaming, advertising, and box office sales, with digital platforms reshaping traditional media consumption patterns.
Est Annual Spend
$61.7M
Repeat Buy Rate
86.04%
GREAT% Direct Response
78%
GOODEst. Spend
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The Bottom Line
This industry has an estimated $15.4M monthly podcast ad spend and a 86% repeat buy rate and promotes 78% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Netflix Entertainment | $37.6M | -23% | 6% | Direct response | 3.5ad units | 7203total |   +1 |
 Disney Plus Entertainment | $24.9M | -92% | 1% | Direct response | 5.1ad units | 8724total |   +1 |
 Paramount+ Entertainment | $17.8M | -60% | 4% | Direct response | 4.6ad units | 3661total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Netflix
0:00 / 0:31#1 Netflix
Run on 1x episode#2 Netflix
0:00 / 0:55#3 Netflix
0:00 / 0:54Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The Joe Rogan Experience Comedy | 5,395,059 | 13.00 /mo | 35.0% | 40 | 0.74 | 57.1% | 42.9% | |
The MeidasTouch Podcast News | 1,075,040 | 41.33 /mo | 0.0% | 125 | 0.40 | 81.8% | 54.5% |   |
 The Daily News | 2,119,521 | 18.67 /mo | 0.0% | 58 | 0.56 | 66.7% | 66.7% |   |
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