How to advertise on Timcast News: what it costs, who buys, and how to book
Sargam Poudel
Head of Podcast Ad Intelligence
Timcast News sells its host-read inventory direct, quoted per campaign rather than off a public rate card. Spotsnow data shows the overwhelming majority of host-read activity on the show is direct response, built around promo codes and vanity URLs. The anchor buyer, American Financing, has run roughly 9 to 11 host-reads here, and that repeat pattern is the signal a buyer should read. This is a coded-attribution feed, not a reach play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.
Full profile: Timcast News on Spotsnow.
Why Timcast News is built for host-read direct response
Host Tim Pool is an independent journalist and political commentator who broke through livestreaming the 2011 Occupy Wall Street protests, and now runs the daily operation out of Frederick, Maryland. The show sits in financial services territory for its top spenders, even though it lives in the news category.
Spotsnow attributes the overwhelming majority of host-reads here to direct response. That matters because the format runs on codes, URLs, and clean attribution, so a brand can tie a spend back to a signup or a purchase. Estimated reach is roughly 125,000 listeners per episode, and Spotsnow labels that an estimate.
The reason a host-read works on this feed is the daily-news rhythm. Pool talks straight into the ad and back out of it, so the read borrows the same attention his commentary holds. That sustained attention through the break is what a code needs to convert.
Influence sits concentrated in the video feed, not spread thin across platforms. Spotsnow estimates the YouTube channel carries about 2 million subscribers, and the daily-news habit keeps the same audience coming back to the same voice. For a direct-response buyer, that concentration is an asset, because one trusted host repeats your offer to a returning crowd.
Who is advertising on Timcast News
The roster runs broad, with Spotsnow tracking roughly 170 to 196 brands in the recent window, leaning heavily toward finance, home services, and consumer categories. Recognizable names include Shopify, Mint Mobile, Wayfair, Whole Foods Market, and SoFi.
The anchor advertisers, broken down
American Financing
American Financing is a national mortgage lender operating in all 50 states, covering new purchase, refinance, and reverse mortgage. Spotsnow data shows it has run roughly 9 to 11 ads on the show, all host-read, with estimated total spend over $30K, classified direct response. A mortgage pitch fits a US, working-age, homeowner-leaning audience better than most, which is why the lender keeps coming back.
Three Day Blinds
Three Day Blinds sells made-to-order window treatments with in-home design. Spotsnow attributes estimated total spend over $10K on the show, classified direct response. Homeowners who own their space and have the income to renovate are exactly who the read is aimed at, which lines up with the show's audience.
Timcast.com (the house brand outlier)
Timcast.com is Tim Pool's own media brand, promoting its membership and content. Spotsnow estimates total spend over $10K in house promotion across the year. It's the outlier: a self-promotion objective proving the feed carries more than mortgage and home-services reads, and that a membership pitch can run alongside coded offers.
| Brand | Est. total spend | Direct-response | Time of spend (last 1 year) |
|---|---|---|---|
| American Financing | over $30K | Yes (host-read) | Recurring across the year |
| Timcast.com | over $10K | Yes (house brand) | Recurring across the year |
| Three Day Blinds | over $10K | Yes | Recurring across the year |
All spend figures are Spotsnow estimates.
Why news brands cluster here
The mix isn't random. A mortgage lender, a window-treatment retailer, and a membership brand all want the same thing: an audience of US adults who own homes, earn across a broad income range, and trust one voice enough to act on a code. Tim Pool built that trust by talking to the same people every day, and a host-read converts because it sounds like a recommendation, not an interruption. Finance and home services chase that because their sale needs credibility before it needs reach. When a national lender runs the same read nine to eleven times, it's not testing anymore. It's buying because the attribution came back.
How your ad could sound
Here's a real host-read from the feed, a Backyard Butchers spot Pool voices himself.
Tim Pool host-read for Backyard Butchers on Timcast News
What works: the hook is warm and personal ("we got a great sponsor for you"), the offer is tight ("30% off, free shipping, and a free turkey or ham"), and the values framing ("real food," "make America healthy again") lands squarely with this audience. The handoff back to the news is clean, so the read doesn't drag.
What to fix: the code and URL blur together. He says "backyardbutchers.com," then "/tim," then "promo code Tim," and a listener can't tell which one they actually need. Pick one call to action and repeat it. The dated line ("I know Thanksgiving is over") also softens the urgency instead of building it. Give the offer a reason to act now.
View what a great sample ad looks like here.
What makes a show like this convert
- The format carries attribution. Host-reads on this feed run on codes and URLs, so a brand can trace a signup back to the spot instead of guessing.
- The host is trusted. Tim Pool's daily commentary earns the credibility a recommendation borrows, which is why an endorsement outperforms a produced spot here.
- The audience skews right for finance and home. Spotsnow describes it as mostly men, largely US-based, prime working-age adults across a broad income range, the profile a mortgage or home-services pitch wants.
- Repeat buying proves the math. American Financing's roughly 9 to 11 reads aren't a test; a national lender only re-books at that clip when the attribution keeps paying out.
Timcast News in a nutshell
The audience skews mostly male, largely US-based, and working-age, with a broad income spread and a meaningful high-income slice, per Spotsnow. A national mortgage lender, a window-treatment retailer, and Tim Pool's own house brand already buy here, mostly on host-reads. The show sells direct, quoted per campaign rather than off a rate card. If your objective is coded direct response with a homeowner-heavy, US audience, it fits; if you only want broad awareness, look elsewhere.
Frequently asked questions
Timcast News is sold on a quoted basis rather than a public rate card. Four things move the number: placement (mid-roll host-read prices above pre-roll and post-roll), read type (a host endorsement prices above a produced spot), commitment length (multi-episode flights and category exclusivity price better than a single test), and how close you are to the air date. For market context, a host-read spot on a typical show costs a brand roughly $20 to $30 for every thousand listeners it reaches. In-demand shows clear well above that. The more useful signal for this show is who already buys: American Financing has run roughly 9 to 11 ads, alongside Timcast.com and Three Day Blinds. Repeat buying at that level tells you more about where a show prices, and what it's worth to the brands buying it, than an outside estimate can.
Ads run on most episodes, so the show is in demand and inventory moves fast. Plan on reaching out sooner than you think you need to.
Plan on about 1 week to book, 2 to 3 weeks to produce and run, plus 2 to 3 weeks of lead time, so roughly 5 to 7 weeks end to end.
Timcast News is sold direct rather than through one of the large networks. You can approach the host's representation, Timcast Media, or book through a platform that already has the show in its inventory. You can view different advertising platforms here.
Yes, and the roster shows it. The top spender is a national mortgage lender, Three Day Blinds runs window treatments, and the audience skews toward US homeowners across a broad income range, per Spotsnow. If your offer is coded and aimed at that crowd, this is the kind of read that converts.
Timcast News isn't the only feed reaching this audience. Spotsnow shows which news podcasts have host-read spots open right now, and which brands already buy them.
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