The financial services industry encompasses banking, investing, insurance, and asset management, driving economic growth by facilitating capital flow. It includes banks, investment firms, insurers, and real estate companies, employing millions and contributing significantly to GDP through diverse financial products and services.
The financial services industry encompasses banking, investing, insurance, and asset management, driving economic growth by facilitating capital flow. It includes banks, investment firms, insurers, and real estate companies, employing millions and contributing significantly to GDP through diverse financial products and services.
Est Annual Spend
$229.8M
Repeat Buy Rate
88.42%
GREAT% Direct Response
89%
GREATEst. Spend
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The Bottom Line
This industry has an estimated $57.4M monthly podcast ad spend and a 88% repeat buy rate and promotes 89% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 SoFi Financial Services | $80.1M | -17% | 11% | Direct response | 4.6ad units | 11295total |   +1 |
 USAA Financial Services | $48.4M | +1% | 0% | Direct response | 7.9ad units | 14323total |   +1 |
 Chime Financial Services | $47.1M | -3% | 86% | Direct response | 11.3ad units | 1450total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Fair Winds
0:00 / 1:14
#1 Fair Winds
Run on 1x episode
#2 Kalshi
0:00 / 0:46
#3 YRefy
0:00 / 1:18Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The Ramsey Show Business | 758,680 | 68.67 /mo | 81.9% | 359 | 4.72 | 100.0% | 100.0% |  |
The MeidasTouch Podcast News | 1,075,040 | 159.00 /mo | 2.5% | 523 | 1.67 | 78.3% | 34.8% |  |
 The Charlie Kirk Show News | 1,299,940 | 40.00 /mo | 70.1% | 174 | 1.41 | 100.0% | 100.0% |  |
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