How to advertise on Scrubbing In with Becca Tilley & Tanya Rad: what it costs, who buys, and how to book

Scrubbing In with Becca Tilley & Tanya Rad sells its host-read inventory the way most iHeart-distributed shows do: quoted per campaign, not off a public rate card. Spotsnow attributes roughly 96% of the show's ad activity to direct response, and its anchor advertiser, DIFF Eyewear, has run roughly 24 to 28 appearances. For a buyer, that mix reads as a coded, attributable feed where the money follows performance, not vanity impressions. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys.

The show in question is Scrubbing In with Becca Tilley & Tanya Rad, a weekly hangout show hosted by two friends who talk boy troubles, TV, and celebrity guests.

Why Scrubbing In is built for host-read direct response

Becca Tilley came up on Seasons 19 and 20 of The Bachelor, and Tanya Rad co-hosts On Air with Ryan Seacrest on KIIS-FM in Los Angeles, so both hosts carry real broadcast credibility into the feed. The show sits in society and culture with a strong mental-health-care advertiser lean, and Spotsnow attributes about 96% of its ad activity to direct response. That matters because direct response lives on codes, URLs, and clean attribution. Spotsnow estimates the show reaches roughly 180,000 listeners per drop.

The format is the argument here. Two friends riffing in a loose, unscripted style keep listeners leaning in through the ad break, because the read lands in the same voice as the rest of the episode. A host endorsement borrows that trust. When Becca or Tanya vouches for a product, it doesn't feel like a hard cut to a commercial, and that sustained attention is exactly what a coded read needs to convert.

The show's pull is concentrated in the feed rather than spread thin across platforms. The friend-to-friend dynamic is the engagement engine: listeners treat the hosts like people they know, which is why endorsements carry. That intimacy is the asset a spreadsheet of follower counts would miss.

Who is advertising on Scrubbing In

The roster is deep and skews toward DTC and consumer services, with Spotsnow tracking roughly 104 to 122 brands in recent activity. Recognizable names include BetterHelp, Caesars Sportsbook, Walmart, Chase, and Quince.

The anchor advertisers, broken down

DIFF Eyewear

DIFF Eyewear sells fashion-forward eyewear direct to consumers. On this show, Spotsnow tracks roughly 24 to 28 appearances and estimated total spend over $90K, classified as pure direct response. It's the top spender, and the fit is obvious: a young, style-conscious, female-skewing audience is exactly who buys statement sunglasses off a coded read.

Caesars Sportsbook

Caesars Sportsbook runs sports betting and casino gaming. Spotsnow tracks roughly 18 to 21 appearances and estimated total spend over $60K. It leans direct response with a slice of awareness. The play is reach: a large female audience is a broad consumer pool Caesars wants to pull into first-time sign-ups.

BetterHelp

BetterHelp is the online therapy platform that dominates mental-health podcast spend. Here Spotsnow tracks roughly 9 to 11 appearances and estimated total spend over $40K, all direct response. Therapy resonates with a young audience that talks openly about self-care, which is the register the hosts already speak in.

The outlier: Quince

Quince runs an all host-read, pure direct-response flight here selling luxury-quality apparel and home essentials. It's proof the same female lifestyle audience converts for fashion and home goods, not just eyewear and services. A different objective can clear on this feed.

All spend figures are Spotsnow estimates.

Why mental-health and DTC brands cluster here

The mix isn't random. BetterHelp treats host-read reads as attributable performance media across society and culture, and Spotsnow shows the mental-health industry buying direct response in the high-90s percent. A show where the hosts speak candidly about dating, anxiety, and daily life gives a therapy brand a native place to land. Layer DTC eyewear and apparel on top, and you have an audience that trusts two friends enough to act on a code. That trust is the product. Becca's Bachelor Nation following and Tanya's morning-radio reach mean the endorsement carries the weight of a personal recommendation, and for direct-response advertisers that's the whole game.

How your ad could sound

The She's Birdie read at the top of this block does the hard part well. It frames the product in concrete, sensory settings ("night walks, early morning runs, parking garages, college campuses"), drops a trust signal ("more than 4 million people already trust She's Birdie"), and names exactly who to buy it for ("daughter, partner, friend, student, or parent"). That's a clean personal hook.

Where it slips is the close. The call to action is a bare URL with a stumble ("Go to She's Birdie.com. Again, that's She's She's She's"), no promo code, and no urgency. Worse, it runs straight into a Grainger spot with no host separation, which blurs attribution between two very different brands. Fix the handoff, add a coded offer, and give the listener a reason to act now. Those are the levers a strong host-read pulls.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format carries the read. An unscripted friend-to-friend show keeps attention through the break, so a host endorsement lands in the same trusted voice as the episode.
2. The hosts have real credibility. Bachelor Nation plus a KIIS-FM morning-radio co-host gives listeners a reason to believe a recommendation.
3. The audience is a buying audience. Young, female-skewing, and US-based, it's the exact profile DTC eyewear, apparel, and therapy brands chase.
4. Repeat buying proves the math. DIFF Eyewear's run of roughly 24 to 28 appearances is not something a brand does unless the coded reads are paying out.

Scrubbing In in a nutshell

The audience skews young and female, mostly middle-income, and heavily US-based, estimated by Spotsnow at roughly 180,000 listeners a drop. DIFF Eyewear, Caesars Sportsbook, and BetterHelp already buy here, almost all on coded host-read reads. The show is sold on a quoted, per-campaign basis through iHeartPodcasts, and with about 96% of activity attributed to direct response, it suits a performance buy far more than a pure awareness play. If you're a DTC or services brand that wants attributable reads to a young female audience, this is a fit.