The Mental Health Care industry addresses psychological well-being through services like therapy, medication, and digital platforms. It includes outpatient and inpatient facilities, apps, and telehealth. Demand surged post-pandemic, with continued growth driven by awareness, technology integration, and rising prevalence of mental health disorders among all age groups.
The Mental Health Care industry addresses psychological well-being through services like therapy, medication, and digital platforms. It includes outpatient and inpatient facilities, apps, and telehealth. Demand surged post-pandemic, with continued growth driven by awareness, technology integration, and rising prevalence of mental health disorders among all age groups.
Est Annual Spend
$76.4M
Repeat Buy Rate
89.47%
GREAT% Direct Response
98%
GREATEst. Spend
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The Bottom Line
This industry has an estimated $19.1M monthly podcast ad spend and a 89% repeat buy rate and promotes 98% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 BetterHelp Mental Health Care | $170M | -13% | 45% | Direct response | 6.6ad units | 11368total |   +1 |
 Talkspace Mental Health Care | $31.4M | +0% | 35% | Direct response | 4.1ad units | 5511total |   +1 |
 Grow Therapy Mental Health Care | $20.6M | -34% | 6% | Direct response | 6.8ad units | 8947total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
BetterHelp
0:00 / 1:05#1 BetterHelp
Run on 1x episode#2 BetterHelp
0:00 / 1:02#3 BetterHelp
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Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The Joe Rogan Experience Comedy | 5,395,059 | 6.00 /mo | 76.2% | 21 | 0.39 | 100.0% | 100.0% | |
 Crime Junkie True Crime | 7,358,140 | 2.67 /mo | 100.0% | 10 | 0.56 | 100.0% | 0.0% | |
 Call Her Daddy Society & Culture | 3,869,658 | 5.67 /mo | 100.0% | 17 | 0.57 | 100.0% | 100.0% | |
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