How to advertise on Project Big Screen: what it costs, who buys, and how to book

Project Big Screen sells its host-read inventory through Barstool Sports, quoted per campaign rather than off a public rate card. Direct-response reads make up roughly three quarters of the ad activity Spotsnow tracks on the show, which tells you what most brands come here to do: drive a click, a code, a sale. The top spender, Stella Blue Coffee, has run a handful of reads, a small but repeat footprint that a buyer weighing a first test should read as a signal, not noise. If you want a coded, attributable buy against a movie-obsessed audience, the mix fits. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. See Project Big Screen on Spotsnow.

Why Project Big Screen is built for host-read direct response

The show is hosted by Jeff D Lowe, Kirk Minihane, KenJac, Klemmer, and Bob Goochman, a crew that reviews, ranks, and argues about movies and streaming week to week. It sits in the entertainment category, and that placement matters for what a brand can expect out of a read.

About three in four ads Spotsnow tracks here are direct response, meaning promo codes, vanity URLs, and offers a brand can measure. Spotsnow estimates the show reaches roughly 130,000 listeners, and that figure is an estimate, not an audited count. The argument for this feed isn't price, it's attention. The format is conversation, ranking, and debate, so the hosts hold the room through the break instead of handing off to a hard cut. A host-read borrows that attention. When the same voices that just fought over a top ten pivot to an offer, the endorsement carries because the listener already trusts the read.

On engagement, the show earns a 4.9 average rating on Apple Podcasts across roughly 6,100 to 6,800 ratings. Its influence is concentrated in the feed and in that review base rather than spread thin across social platforms, which is exactly where a direct-response buy wants attention to live: on the audio, at the moment of the read.

Who is advertising on Project Big Screen

The roster runs wide, from fast food and insurance to autos, retail, and packaged goods, with Spotsnow tracking roughly 30 to 35 distinct advertisers in the last three months. Recognizable names include McDonald's, Progressive, Toyota, Marshalls, and Boar's Head.

The anchor advertisers, broken down

Stella Blue Coffee

Stella Blue Coffee is a direct-to-consumer coffee brand and the show's top spender, with an estimated total of under $10K across a handful of appearances, at least one of them host-read. That's a direct-response buy. A DTC coffee subscription fits a male, US-heavy audience that listens weekly and buys on a recommendation from voices it trusts.

One Bone

One Bone runs as a host-read direct-response advertiser, with an estimated total spend under $10K. The single-read footprint reads like a test, and a coded consumer offer is a natural match for an audience that skews male and sits in the middle to upper-middle income range.

Marzetti

Marzetti, the food and dressings brand, spent an estimated under $10K on a host-read direct-response placement. A grocery-aisle staple works here because the audience is US-based and household-adjacent, the kind of listener who does the shopping and hears the read in the car.

McDonald's, the awareness outlier

Not everything here is coded and measured. McDonald's runs produced brand-awareness spots on the feed, no promo code attached. It's proof that a large national buyer chasing reach can work this audience too, even if the show's center of gravity is direct response.

All spend figures are Spotsnow estimates.

Why entertainment brands cluster here

The mix tells you what these hosts are worth. A crew that ranks movies for a living has built the one thing a direct-response advertiser needs most: a listener who takes their word for it. When you argue about the best romcom of the year every week, your endorsement of a coffee, a supplement, or a dressing carries because the audience already treats your opinion as the product. That's why a DTC brand and a grocery staple sit on the same feed as a fast-food giant. The audience skews male, concentrated between 25 and 44, mostly US-based, and it shows up on schedule. For a brand chasing conversions, that combination of trust and repetition is the buy. The show doesn't need to be the cheapest inventory in the category. It needs to move product, and the roster says it does.

How your ad could sound

The Nutrafol read is a clean template for a conversion buy. The hook does its job fast: "the answer isn't another hat" names the problem before the pitch. The authority stack is strong, calling Nutrafol "the number one dermatologist recommended hair growth supplement brand" and "the official hair growth partner of Major League Baseball." And the offer is concrete: a code, ten dollars off the first month, and free shipping, all stated plainly.

Two things to tighten. The code, "promo code PMT," is a cross-Barstool code rather than something specific to this show, which muddies attribution back to Project Big Screen. And the close has no urgency: there's no deadline and no "today," so a listener has no reason to act before the next episode. If you buy here, get a show-specific code and give the offer a reason to convert now.

View what a great sample ad looks like here.

What makes a show like this convert

1. The format holds attention through the break. Ranking-and-debate audio keeps the hosts talking into the ad, so a read lands inside the conversation instead of interrupting it.
2. Host credibility carries the endorsement. A crew whose whole job is rating things has an audience that treats its opinion as the product, which is what a host-read borrows.
3. The audience fits a consumer offer. It skews male, sits between 25 and 44, leans middle to upper-middle income, and is heavily US-based, an easy match for DTC and CPG buys.
4. Repeat buying says the math works. The top spender came back for a handful of reads rather than a single test, and brands don't re-book a spot that doesn't return.

Project Big Screen in a nutshell

The audience is movie-obsessed, skews male, clusters between 25 and 44, and is mostly US-based, reaching an estimated 130,000 listeners. Brands like Stella Blue Coffee, One Bone, and Marzetti already buy here, most of them on coded host-reads, while a national name like McDonald's runs produced awareness spots. The show is sold through Barstool Sports and quoted per campaign, not off a rate card. If your goal is measurable direct response against an engaged, opinion-led audience, this feed is built for it.