The public policy industry encompasses government relations, advocacy, and strategic analysis, helping diverse organizations navigate complex regulatory landscapes, influence legislation, and shape societal frameworks through research, lobbying, and collaborative partnerships between public and private sectors.
The public policy industry encompasses government relations, advocacy, and strategic analysis, helping diverse organizations navigate complex regulatory landscapes, influence legislation, and shape societal frameworks through research, lobbying, and collaborative partnerships between public and private sectors.
Est Annual Spend
$310.5k
Repeat Buy Rate
85.71%
GREAT% Direct Response
73%
GOODEst. Spend
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The Bottom Line
This industry has an estimated $77.6K monthly podcast ad spend and a 86% repeat buy rate and promotes 73% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Electronic Payments Coalition Public Policy | $846.9K | +132% | 0% | Direct response | 5.2ad units | 881total |   +1 |
 American Experiment Public Policy | $72.1K | +65763% | 56% | Direct response | 4.0ad units | 16total |   +1 |
 C.S.E.A. Public Policy | $21.2K | -91% | 0% | Brand awareness | 5.0ad units | 30total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
American Experiment
0:00 / 1:07#1 American Experiment
Run on 1x episode
#2 Starkville.org
0:00 / 0:32
#3 Canadian Taxpayers Federation
0:00 / 1:29Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
Garage Logic News | 76,760 | 3.67 /mo | 72.7% | 11 | 0.07 | 100.0% | 100.0% | |
The Buckeye Scoop Sports | 15,853 | 30.00 /mo | 0.0% | 104 | 0.10 | 100.0% | 100.0% | |
 Breaking Points with Krystal and Saagar News | 286,463 | 1.67 /mo | 0.0% | 5 | 0.04 | 100.0% | 0.0% | |
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