The market research industry gathers and analyzes data to guide business decisions, with the U.S. leading in revenue at $48 billion annually . It is projected to grow from $93.37 billion in 2025 to $116.02 billion by 2030 at a 4.6% CAGR . Key players include Nielsen, Kantar, and IQVIA, while online surveys remain the most widely used research method globally . The industry supports strategic planning, innovation, and competitive intelligence across diverse sectors, adapting to digital and AI-driven advancements .
The market research industry gathers and analyzes data to guide business decisions, with the U.S. leading in revenue at $48 billion annually . It is projected to grow from $93.37 billion in 2025 to $116.02 billion by 2030 at a 4.6% CAGR . Key players include Nielsen, Kantar, and IQVIA, while online surveys remain the most widely used research method globally . The industry supports strategic planning, innovation, and competitive intelligence across diverse sectors, adapting to digital and AI-driven advancements .
Est Annual Spend
Repeat Buy Rate
% Direct Response
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Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 MTGprice.com Market Research | $751 | 0% | 100% | Direct response | 6.0ad units | 6total |  |
 Tracksuit Market Research | $243 | +100% | 75% | Direct response | 4.0ad units | 4total |  |
 Ipsos Market Research | $104 | +100% | 50% | Direct response | 2.0ad units | 2total | |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
MTGprice.com
0:00 / 0:34#1 MTGprice.com
Run on 1x episode#2 Tracksuit
0:00 / 0:52Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
MTG Fast Finance Business | 2,300 | 2.00 /mo | 100% | 6 | 1% | 100% | 100% | |
On Strategy Showcase Business | 980 | 2.00 /mo | 67% | 6 | 0% | 100% | 0% | |
 Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers Business | 380 | 0.33 /mo | 100% | 1 | 0% | 0% | 0% |  |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.