The sporting goods industry sells equipment, apparel, and accessories for sports and fitness, boosted by health trends and rising participation in physical activities across all ages. Consolidation benefits large retailers while smaller ones face pressure. Revenue is expected to reach $120.6 billion by 2026, growing steadily despite economic challenges. E-commerce expansion and demand for home fitness products remain key drivers. The market supports both traditional and emerging sports, adapting to consumer preferences and technological innovations.
The sporting goods industry sells equipment, apparel, and accessories for sports and fitness, boosted by health trends and rising participation in physical activities across all ages. Consolidation benefits large retailers while smaller ones face pressure. Revenue is expected to reach $120.6 billion by 2026, growing steadily despite economic challenges. E-commerce expansion and demand for home fitness products remain key drivers. The market supports both traditional and emerging sports, adapting to consumer preferences and technological innovations.
Est Annual Spend
Repeat Buy Rate
% Direct Response
Est. Spend
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The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 First Light Sporting Goods | $1.8M | -51% | 65% | Direct response | 9.2ad units | 55total |   +1 |
 Bushnell Golf Sporting Goods | $1.7M | -89% | 3% | Direct response | 1.9ad units | 592total |   +1 |
 Roka Sporting Goods | $1.7M | +21% | 95% | Direct response | 5.4ad units | 38total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Summit Stands
0:00 / 1:09
#1 Summit Stands
Run on 1x episode#2 Roka
0:00 / 1:51
#3 Noble
0:00 / 1:47Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The MeatEater Podcast Leisure | 755,300 | 8.00 /mo | 92% | 24 | 0% | 100% | 100% | |
 The Shawn Ryan Show Government | 951,540 | 3.00 /mo | 89% | 9 | 0% | 100% | 100% | |
 Pardon My Take Sports | 1,736,564 | 2.00 /mo | 17% | 6 | 0% | 100% | 0% |  |
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