Core Power

fairlife, LLC is a Chicago-based dairy company founded in 2012, specializing in nutrition-rich, value-added dairy products. As a wholly owned subsidiary of The Coca-Cola Company, fairlife has grown into a billion-dollar retail brand, achieving over $1 billion in annual sales. The company utilizes innovative ultrafiltration technology to enhance the nutritional profile of its products.

The product lineup includes fairlife® ultra-filtered milk, which increases protein and calcium while reducing sugar and lactose, and Core Power® High Protein Shakes for post-workout recovery. Other offerings are fairlife® nutrition plan™ shakes for health and wellness, fairlife® Light Ice Cream with higher protein and lower sugar, and Good Moo’d, a lactose-free milk with reduced sugar content. fairlife sources its milk primarily from Select Milk Producers, ensuring high standards for quality and animal care through a “grass to glass” philosophy.

fairlife targets health-conscious consumers, athletes, and families seeking better-for-you dairy options. The brand is recognized for its commitment to innovation, sustainability, and responsible packaging.