The Bill Simmons Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

671.4K

Est. Podcast Downloads

595.4K

Av. Youtube Views

76,016

Instagram

557k

YouTubers Subscribers

272k

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Direct Response

Brands with CTAs

GOOD

75%

Host Read %

% of host read ads

OKAY

42%

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The Bottom Line

This show has an estimated 671.4K audience size, runs 42% host read ads and promotes 75% of ads for direct response advertisers.

Creator Influence

William Simmons

Bill Simmons is a highly influential sports and pop culture media personality, known for his distinctive fan-centric commentary. He hosts "The Bill Simmons Podcast," one of the world's most popular podcasts, offering deep dives into the NBA and NFL, alongside pop culture discussions. He also co-hosts "The Rewatchables," a celebrated podcast dedicated to re-evaluating classic films. Simmons founded The Ringer, a successful digital media company that was acquired by Spotify, marking a significant achievement in his career. His work often features recurring collaborations with figures like Cousin Sal, bringing a unique blend of analysis and humor to his content.

Age: 57 years
Nationality: American
Education: Communications, Holy Cross College

Age: 57 years
Nationality: American
Education: Communications, Holy Cross College

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
State Farmstatefarm.com	State Farm	1	3	3	3	2	2	4	3	1	2	4	1	2	2	2	2	3	2	3	2	3	2	2	4	3	2	Core Performer 100%
Michelob Ultramichelobultra.com	Michelob Ultra	1	4	2	3	2	2	4	3	1	2	2	1	1		2	2	2	1	2	3	1	3	2	1	3	1	Core Performer 100%
FanDuelfanduel.com	FanDuel	2	3	3	3	2	2	4	2	1	1	2		1	2		2	3	2	3	3	3	3	2	3	2	2	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$2,517,571	+61.0%	80%	80%	123.0ad units	Core Performer	+1
Michelob Ultra	$1,512,302	+194.6%	60%	89%	81.0ad units	Core Performer	+1
State Farm insurance	$1,494,480	+1.9%	50%	8%	98.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

NBA Power Poll 1.0, Plus a ‘You Can See Everything’ Breakdown With Wesley Morris

0:00 / 0:39

Direct Response

N

#1

Run on 1x episode

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