Youth Inc. with Greg Olsen Podcast Advertising - Audience, Sponsors & Contact

Overview

Youth Inc. with Greg Olsen offers an insightful and practical exploration into the complex world of youth sports. Hosted by former NFL All-Pro Greg Olsen, who brings a unique perspective as a professional athlete, youth coach, and father, the podcast tackles critical issues facing young athletes, parents, and coaches today. Each episode features candid conversations with a diverse range of guests, from top athletes and experts to everyday sports parents, discussing topics such as mental health, coaching philosophies, specialization, equity, and the delicate balance between ambition and enjoyment in sports. It serves as an essential resource for parents, coaches, and anyone invested in fostering a positive and sustainable environment for the next generation of athletes, providing actionable insights and fostering a much-needed dialogue on the future of youth sports.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

11,942

Est. Podcast Downloads

6,060

Av. Youtube Views

5,882

YouTubers Subscribers

137k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

GOOD

79%

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The Bottom Line

This show has an estimated 11.9K audience size, runs 79% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

Greg Olsen

Youth Inc. is a dynamic media company founded by former NFL star Greg Olsen, dedicated to enriching the youth sports ecosystem. Through insightful interviews and educational content, the platform empowers young athletes, parents, and coaches. Olsen, serving as the primary host, leverages his extensive sports background to facilitate discussions with high-profile guests, including Tom Brady and Malcolm Gladwell, on critical topics like athlete development, sports psychology, and parental involvement. The channel features popular series such as the "Mic'd Up" segments, offering unique behind-the-scenes access to youth sports teams, and has successfully launched its inaugural season with a roster of A-list guests. Youth Inc. also collaborates with major brands like Dick's Sporting Goods to further its mission of fostering positive athletic experiences and building character in the next generation.

Age: 41 years
Nationality: American

Age: 41 years
Nationality: American

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Recent Campaigns

	Advertisers	Week6/15	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Youth Inc. Shopyouthincshop.com	Youth Inc. Shop		1	1	1	1	1	1	1	1	1	Core Performer 75%
CVS Caremarkcvs.com	CVS Caremark		1									Test in progress 8%
Fancy Feast Gemspurina.com	Fancy Feast Gems	2										Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Youth Inc. Shop	$1,747	+169.5%	89%	100%	9.0ad units	Core Performer
Youth Inc.	$1,137	0.0%	67%	100%	6.0ad units	Core Performer
Academy Camps	$1,083	0.0%	50%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

GREG OLSEN EXPOSES THE DANGERS OF SOCIAL MEDIA FOR KIDS

0:00 / 0:36

Direct Response

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#1

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