Yahoo Fantasy Forecast Podcast Advertising - Audience, Sponsors & Contact

Overview

Matt Harmon and the rest of Yahoo Sports’ world-class fantasy football experts dish out high-level fantasy advice on America’s top fantasy football platform. Matt & company bring you diverse insights and strategies to suit any play-style in a fantasy show guaranteed to make you a more informed manager. In your pocket and in your ears five days a week from August until the end of the regular season, listen to the Yahoo Fantasy Forecast on YouTube or wherever you get podcasts.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

15,600

Instagram

76k

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 15.6K audience size, runs 10% host read ads and promotes 76% of ads for direct response advertisers.

Creator Influence

Yahoo Fantasy

Yahoo Fantasy, a brand within Yahoo Sports, serves as a comprehensive resource for fantasy sports enthusiasts. It provides in-depth analysis, strategic tools, and engaging content designed to empower users in drafting and managing their teams effectively. The brand produces various content formats, including the "Fantasy Film Room live streams" and "Yahoo Fantasy Forecast podcast episodes," offering expert insights and interactive Q&A sessions. Yahoo Fantasy recently achieved a notable success with its "NBC Sports $1M fantasy sweepstakes," a first-of-its-kind activation that amplified season kick-off engagement. Through a modernized app experience and strategic collaborations, such as the "Arena Club Slab Packs" for digital card collecting, Yahoo Fantasy consistently delivers actionable advice and well-produced content, establishing itself as a trusted companion throughout the fantasy sports season.

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Game Timegametime.co	Game Time	3	3	3	3	4	4	6	3	3	1		1	1	1		1	1	1	2	2	5	5	8	7	7	3	Core Performer 92%
McDonald'smcdonalds.com	McDonald's						2	3		2		1	3	1		1		4	5	6	5	23	2	8	2	4	6	Core Performer 83%
T-Mobilet-mobile.com	T-Mobile						2						3					1		1	3	12	4	13	13	8	3	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Game Time	$30,929	+193.4%	79%	100%	94.0ad units	Core Performer	+1
McDonald's	$13,622	+78.0%	1%	89%	84.0ad units	Core Performer	+1
T-Mobile telecommunications	$11,269	+498.1%	2%	95%	60.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

TNF fantasy REAX + 6 biggest fantasy questions we want answered in Week 1

0:00 / 1:06

Direct Response

T

#1

Run on 1x episode

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