XNC - Xbox News Cast Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

XNC - Xbox News Cast Podcast delivers weekly, in-depth analysis and news for dedicated console gamers and industry enthusiasts. Hosted by Colteastwood, the podcast dives into the latest developments concerning Xbox and PlayStation ecosystems, covering everything from game releases like Elder Scrolls VI, Fallout 5, and GTA VI, to hardware innovations, console wars, and strategic moves by industry giants like Microsoft and Sony. It features discussions with industry leaders, offering informed perspectives on next-generation consoles, exclusive titles, cloud gaming, and market trends. The show's distinctive approach provides a blend of breaking news, rumors, and critical commentary, making it essential listening for anyone keen on understanding the evolving landscape of video game technology and business.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,600

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 15% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week5/4	Week5/18	Week6/1	Week6/15	Week7/6	Week7/20	Week7/27	Week8/3	Week8/24	Week8/31	Week9/14
4XP Gaming4xpgaming.com	4XP Gaming	1	3	1	2	1	1	1		1		2		Longer term buy 25%
Spritesprite.com	Sprite								1	1	6			Longer term buy 25%
State Farmstatefarm.com	State Farm							1	1				1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
4XP Gaming	$616	+76.1%	100%	91%	22.0ad units	Core Performer
LinkedIn information technology & services	$192	+100.0%	0%	100%	11.0ad units	Core Performer	+1
Hilton hospitality	$169	+100.0%	0%	0%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Xbox Project Helix Just Stole Playstation Fans! Next Gen Game Reveals & Leaks Xbox News Cast 269

0:00 / 2:10

Direct Response

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