Wisdom in the Tangents Photography Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Wisdom in the Tangents Photography Podcast is an essential resource for photographers and creative entrepreneurs seeking to master the business side of their craft. Hosted by award-winning wedding photographer and business coach John Mansfield, the podcast delivers candid conversations and actionable strategies on critical topics like financial management, marketing, and entrepreneurial mindset. Episodes frequently delve into practical "how-to" guides, such as navigating tax write-offs and calculating the cost of doing business, often recommending specific software and tools to streamline operations. This show distinguishes itself by providing a comprehensive roadmap for building a profitable and sustainable creative business, moving beyond artistic technique to empower listeners with the financial acumen and strategic thinking needed to thrive in the competitive creative industry. It caters to those interested in scaling their ventures, optimizing financial health, and cultivating a desired lifestyle through their passion.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

749

Est. Podcast Downloads

740

Av. Youtube Views

9

Instagram

1k

YouTubers Subscribers

115

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Direct Response

Brands with CTAs

GREAT

99%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 749 audience size, runs 97% host read ads and promotes 99% of ads for direct response advertisers.

Creator Influence

John Mansfield

John Mansfield manages Wisdom in the Tangents, an educational hub for professional photographers navigating the intersection of art and entrepreneurship. He hosts live-recorded podcast sessions that prioritize deep-dive conversations over traditional interviews, often collaborating with industry figures like Miles Witt Boyer and Claire Hunt. His flagship YouTube series, Wisdom in the Tangents - Photography Podcast, serves as a practical resource for the wedding and brand photography sectors. Mansfield recently launched the Money Managing series, a comprehensive guide designed to improve financial literacy among creatives by addressing tax write-offs and the cost of doing business. He advocates for sustainable scaling through his work with The Hybrid Co and The Tog Republic, focusing on inclusive marketing and AI integration for high-end editing. By leveraging interactive Ask Away formats, he provides direct troubleshooting for business hurdles, moving beyond technical camera tutorials to focus on the operational longevity of solo entrepreneurs and small creative teams.

Age: 36 years
Nationality: American
Education: Workshop Certification, The Hybrid Collective

Age: 36 years
Nationality: American
Education: Workshop Certification, The Hybrid Collective

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Recent Campaigns

	Advertisers	Week5/18	Week5/25	Week6/15	Week6/22	Week7/6	Week7/20	Week7/27	Week8/24	Week9/14	Week10/5	Week10/19	Week10/26
Imagen AIimagenai.com	Imagen AI	1								1	1	1	1	Longer term buy 33%
All Heart Photoallheartphoto.com	All Heart Photo			1	1	1	1	2	1					Test in progress 8%
Pic-Timepic-time.com	Pic-Time		1	1										Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
All Heart Photo individual & family services	$137	-100.0%	100%	100%	11.0ad units	Core Performer
SoFi financial services	$101	0.0%	100%	100%	19.0ad units	Core Performer	+1
Imagen.ai information technology & services	$74	0.0%	90%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

275: Advice I Give to Couples - February Ask Away

0:00 / 1:21

Direct Response

2

#1

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