Where Politics Meets History Podcast Advertising - Audience, Sponsors & Contact

Overview

Where Politics Meets History provides an insightful weekly analysis of current global and domestic news, uniquely filtering contemporary events through a historical lens. Broadcaster Iain Dale and historian Dr. Tessa Dunlop engage in sharp, often witty debates, revealing how today's headlines echo patterns from the past. The podcast appeals to listeners keen on understanding complex political and social issues, from international relations and governance to media representation and economic policies, by providing rich historical context. It stands out for its blend of informed commentary, spirited discussion, and the hosts' dynamic chemistry, making history feel immediately relevant to contemporary challenges and inviting critical thought on recurring themes in society and politics.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,000

Instagram

5k

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

BAD

35%

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The Bottom Line

This show has an estimated 1K audience size, runs 35% host read ads and promotes 96% of ads for direct response advertisers.

Creator Influence

Where Politics Meets History

Where Politics Meets History is a compelling podcast that dissects current affairs through a historical lens, presented by broadcaster Iain Dale and historian Dr. Tessa Dunlop. Released twice weekly on Global Player and other major platforms, the show offers sharp analysis and debate, frequently incorporating a dedicated Royal segment that links contemporary headlines to historical precedents. The program, part of the LBC ecosystem, provides a structured yet conversational exploration of political and social issues. Its recent relaunch in March 2025 as a twice-weekly 60-minute show underscores its commitment to in-depth, contextualized discussions. The hosts' complementary expertise ensures a balanced and insightful perspective, making complex topics accessible while maintaining rigorous intellectual engagement.

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Grangergrainger.com	Granger	2	2	2	1	1	1	2	1	1	2	2	2	1	2			1	2	1	1	Core Performer 67%
Carvanacarvana.com	Carvana										1		1	1	1	1	1				1	Core Performer 50%
Wayfairwayfair.com	Wayfair										1	1		1	1			1			1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Granger retail	$224	+67.5%	0%	100%	27.0ad units	Core Performer	+1
Global Player	$172	0.0%	94%	100%	16.0ad units	Core Performer	+1
Eondale All Talk media production	$53	0.0%	100%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

132.This Malthus be the place

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Direct Response

1

#1

Run on 1x episode

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