Wheeling Wine and Whiskey Podcast Advertising - Audience, Sponsors & Contact

Overview

Wheeling Wine and Whiskey is a lively podcast that takes listeners on an adventure into the world of off-roading, rock crawling, and outdoor camping. Hosts Chris and Jason blend thrilling event recaps, such as the 'Trail Hero' gathering, with engaging interviews featuring seasoned enthusiasts who share their journeys and experiences in the sport. The podcast maintains a fun, conversational, and social tone, often incorporating discussions around adult beverages, making it a perfect companion for those passionate about extreme outdoor hobbies, vehicle modifications, and the vibrant community surrounding these recreational pursuits. It caters to off-roaders, campers, and anyone seeking an entertaining dive into the lifestyle of adventure and camaraderie.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,580

Instagram

27k

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 4.6K audience size, runs 98% host read ads and promotes 71% of ads for direct response advertisers.

Creator Influence

Jason DeGroot

Jason DeGroot and Chris Shinn are the creative forces driving the Wheeling, Wine and Whiskey brand, representing the Northern California off-road culture through long-form storytelling and technical 4x4 insights. Based near the Sierra Nevada mountains, they bridge the gap between hardcore rock crawling and camp-side relaxation. Their expertise is evidenced by recurring partnerships with industry leaders like Factor 55 and regular participation in legendary events such as the Jeepers Jamboree and Trail Hero. They recently completed successful onsite coverage at King of the Hammers 2025, documenting the technical challenges and narratives of the Ultra4 racing circuit. As members of The Wheeling Crew alongside collaborators like SnailTrail4x4, they provide a lifestyle-centric perspective on vehicle mechanics and land stewardship. Their presence across the Rubicon Trail ceremonies and annual invitations establishes them as central figures for brands targeting the intersection of automotive customization, outdoor survival, and the premium beverage market.

Age: 41 years
Nationality: American

Age: 41 years
Nationality: American

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week6/1	Week6/15	Week8/3
Rubitracksrubitracks.com	Rubitracks	1	1	1	1		2	Test in progress 8%
W.E. Rockwerocklive.com	W.E. Rock						1	Test in progress 8%
California Campfire Permitpreventwildfiresca.org	California Campfire Permit					1		Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Rubitracks	$1,642	+100.0%	92%	84%	25.0ad units	Core Performer
Portal Pros	$293	0.0%	100%	100%	5.0ad units	Core Performer
Dirtbag Clothing	$286	0.0%	100%	67%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep. 354: Celebrating 25 Years of W.E. Rock

0:00 / 0:27

Direct Response

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#1

Run on 1x episode

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