Candace Sampson serves as the lead voice of What She Said, a Canadian talk show platform that bridges the gap between subject matter experts and a targeted female demographic. Formerly known for her lifestyle brand Life in Pleasantville, Sampson effectively transitioned to a digital-first interview model that tackles complex socio-political and health-related topics. A consistent attendee at the Toronto International Film Festival, she has interviewed notable figures such as director R.T. Thorne and healthcare advocate Nam Kiwanuka. Her commitment to local sustainability is evident through partnerships with domestic brands like Giant Tiger and active support for the Buy Canadian movement. Sampson recently launched the Beyond a Ballot series, a segment specifically designed to enhance political literacy for women ahead of federal and provincial elections. By balancing long-form discussions on pay equity with practical health segments on menopause and vaccine awareness, she provides an evidence-based roadmap for modern Canadian women navigating professional and personal challenges.