Eidref Laxa, widely known as "whatsgooddough," is a prominent voice in the world of pizza, celebrated for his deep dive into the craft, business, and community surrounding this beloved food. After a nine-year career in finance, Eidref made the courageous leap to pursue his passion for pizza full-time, a journey significantly inspired by his family. He is the host of the popular "What's Good Dough? Pizza" podcast, where he conducts insightful interviews with acclaimed pizzaiolos, industry experts, and entrepreneurs, sharing valuable knowledge on techniques, operations, and the human stories behind successful pizza ventures. Beyond the microphone, Eidref is a skilled pizza maker himself, sharing tips, recipes, and equipment reviews, particularly as an ambassador for Ooni ovens. He actively engages with the pizza community through his content across Instagram and YouTube and organizes events, including charity fundraisers. With a focus on quality ingredients, business acumen, and fostering connections, Eidref is recognized for his laid-back, inspiring approach and his commitment to elevating both the art and the business of pizza.