WFO Radio Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

WFO Radio Podcast delivers comprehensive coverage of the high-octane world of motorsports, with a strong emphasis on NHRA Drag Racing, NASCAR, and F1. Hosted by Joe Castello, the podcast features exclusive interviews with top drivers, crew chiefs, and newsmakers, offering listeners insider perspectives on race strategies, championship battles, and the latest industry developments. Beyond race results, it delves into the broader 'car culture' and technological advancements shaping the future of racing. Aimed at passionate racing fans, this podcast provides an engaging blend of breaking news, expert analysis, and a vibrant community atmosphere for enthusiasts of all things automotive and competitive racing.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

6,034

Est. Podcast Downloads

2,940

Av. Youtube Views

3,094

Instagram

4k

YouTubers Subscribers

7k

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Direct Response

Brands with CTAs

GOOD

56%

Host Read %

% of host read ads

GOOD

68%

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The Bottom Line

This show has an estimated 6K audience size, runs 68% host read ads and promotes 56% of ads for direct response advertisers.

Creator Influence

Joe Castello

Joe Castello is the veteran broadcaster behind WFO Radio, a digital platform serving the NHRA Mission Foods Drag Racing series. Drawing from a deep history in terrestrial sports radio, he produces the weekly Life's A Drag podcast and the NHRA Nitro series, which prioritize technical breakdowns and direct engagement with the racing world. Castello frequently anchors long-form interviews with industry icons such as Tony Stewart and 'Big Daddy' Don Garlits, acting as a primary source for 'Silly Season' team transitions and sponsorship updates. His recent coverage includes his Winners Circle interview series from the NHRA Gatornationals, where he provides uncut access immediately following final rounds. As a recurring emcee for the Performance Racing Industry Trade Show and an official media partner of the NHRA, he serves as a bridge for brands like Lucas Oil and Mission Foods to reach the core automotive community. He maintains a studio in Hollywood, Florida, utilizing professional multi-camera setups for interactive live broadcasts.

Age: 56 years
Nationality: American
Education: Bachelor's Degree, Florida International University

Age: 56 years
Nationality: American
Education: Bachelor's Degree, Florida International University

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Total Sealtotalseal.com	Total Seal	3	2	2	2	3	3	2	1	3	2	2	3	2	2	2	3	2	2	1	1	2	2	1	1	2	1	Core Performer 100%
DPFX fitdpfxfit.com	DPFX fit	2	2	2	2	2	2	2	1	3	1	2	1	2	2	2	1	1	2	1	2	2	1	2	2	2	2	Core Performer 100%
Red Line Oilredlineoil.com	Red Line Oil	2	2	2	2	2	1	2	1	2	2	1	2	1	2	2	1	2	3	1	2	1	2	2	2	1	1	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Total Seal automotive	$8,063	-51.6%	40%	8%	141.0ad units	Core Performer	+1
Red Line Oil chemicals	$7,470	-50.7%	32%	1%	137.0ad units	Core Performer	+1
Hussey Performance	$5,771	+14.6%	100%	80%	69.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Stampede of Speed Preview featuring Aaron Stanfield and Gaige Herrera

0:00 / 0:22

Direct Response

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#1

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