WDW Radio: Your Guide to Walt Disney World, Disneyland, Disney Cruise and More Disney Magic! Podcast Advertising - Audience, Sponsors & Contact

Overview

WDW Radio is your ultimate guide to Disney Parks, featuring news, tips, and exclusive insights with expert Lou Mongello since 2005.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

63,509

Est. Podcast Downloads

63,300

Av. Youtube Views

284

Instagram

36k

YouTubers Subscribers

20k

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

GOOD

85%

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The Bottom Line

This show has an estimated 63.5K audience size, runs 85% host read ads and promotes 93% of ads for direct response advertisers.

Creator Influence

Louis Mongello

Lou Mongello transitioned from a legal career to becoming a preeminent voice in the Disney travel sector as the host of the long-running WDW Radio podcast. An inductee into the Podcast Hall of Fame, he provides deep-dive analysis on Walt Disney World, Disney Cruise Line, and the broader Disney fandom through established formats like his Top Ten segments and the WDW Trivia Book series. His expertise frequently leads to high-level access, such as his recent first-look coverage of the Disney Adventure ship launch in Singapore and his interview with Disney Legend Tony Baxter regarding the art of imagination. Beyond his park-focused media, he leads the Momentum Workshop and Retreats, offering mentorship for creative entrepreneurs and solopreneurs looking to scale their brands. Mongello further leverages his platform for charitable efforts, driving the Dream Team Project to support the Make-A-Wish Foundation, and maintains a reputation for professional-grade production and family-oriented storytelling across all digital media landscapes.

Age: 57 years
Nationality: American
Education: Juris Doctor (J.D.), Villanova University School of Law

Age: 57 years
Nationality: American
Education: Juris Doctor (J.D.), Villanova University School of Law

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Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/24	Week8/31
Mouse Fan Travelmousefantravel.com	Mouse Fan Travel	2	1	1	1	2	2	1	1	2	1	1	2	2	1	2	1	1	1	1	Core Performer 83%
Lou Mongelloloumongello.com	Lou Mongello		1	1	1		1	1	1	1		1	1			1	1	1	1	1	Core Performer 58%
Freestyle Librefreestylelibre.us	Freestyle Libre													2	2	1	1		1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mouse Fan Travel	$73,188	-55.3%	94%	94%	71.0ad units	Core Performer	+1
Lou Mongello	$39,306	+50.0%	100%	100%	38.0ad units	Core Performer
WDW Radio	$15,280	0.0%	100%	100%	16.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

879 · Return to Progress City: Imagining Walt Disney’s City of Tomorrow

0:00 / 3:00

Direct Response

8

#1

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