Way of Champions Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Way of Champions Podcast delivers actionable insights for sports coaches, leaders, and parents aiming to cultivate high-performing teams and athletes. Hosts Dr. Jerry Lynch and John O'Sullivan engage with top minds in the sporting world, from championship-winning coaches to communication specialists, to explore critical aspects of team culture, leadership, and player development. Episodes delve into topics such as fostering resilience through failure, building strong interpersonal relationships, effective communication across generations (e.g., Gen Z), and strategic approaches to recruiting and retaining talent. This podcast stands out by moving beyond purely tactical sports discussions to focus on the psychological, emotional, and cultural foundations of athletic success, providing practical frameworks for listeners to elevate their coaching methodologies and build genuine championship programs.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,659

Est. Podcast Downloads

5,520

Av. Youtube Views

139

YouTubers Subscribers

933

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Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 5.7K audience size, runs 100% host read ads and promotes 95% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Amazon Primeamazon.com	Amazon Prime				1		1		3		1	1		1	2	1	1	1	1		1	1	Core Performer 83%
Sprocket Sportssprocketsports.me	Sprocket Sports	1				1	1	1	3	1	1	1	1	1	3	1	1		1			1	Core Performer 75%
Changing the Game Projectchangingthegameproject.com	Changing the Game Project		1	1				1		1					2			1	1	1			Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
Sprocket Sports	$2,691	+100.0%	100%	94%	31.0ad units	Core Performer
Sprocket Sports	$2,621	+74.7%	100%	83%	30.0ad units	Core Performer
Changing the Game Project sports	$2,171	+268.1%	100%	100%	26.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How to Train One Million Coaches and Improve Youth Sports with Kevin Connors of the Susan Crown Exchange led Million Coaches Challenge

0:00 / 0:36

Direct Response

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#1

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