Washed Up Walkons Podcast Advertising - Audience, Sponsors & Contact

Overview

Washed Up Walkons offers an exclusive, unfiltered look into the world of Iowa Football, hosted by three former players. The podcast blends current game analysis and previews with rich storytelling from individuals who have worn the Black and Gold. Episodes delve into personal experiences, career highlights, and behind-the-scenes insights, featuring interviews with former players, coaches, and staff. It appeals to dedicated Iowa Football fans, alumni, and anyone seeking a candid, authentic narrative about collegiate sports, team culture, and the personal journeys of athletes, often touching on historical context and current events within the program.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

22,525

Est. Podcast Downloads

21,380

Av. Youtube Views

1,145

YouTubers Subscribers

5k

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 22.5K audience size, runs 16% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
FanDuelfanduel.com	FanDuel	1	2	1	2	2	2	2	2	2	1	1	3	3	3	1	2	1	4	2	4	3	1	4	1	Core Performer 100%
Lowe'slowes.com	Lowe's			1	2	2		2	1	1			1		1	1	3		1	2	1	4	2	4	1	Core Performer 83%
McDonald'smcdonalds.com	McDonald's		3	1		2	2		2		1	1	3	1	3	1	2	2	2		1	1	1	1		Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$51,335	+26.6%	81%	48%	120.0ad units	Core Performer	+1
Urology Center of Iowa	$8,891	-100.0%	84%	100%	19.0ad units	Core Performer
Game Day Men's Health hospital & health care	$8,683	+376.3%	100%	93%	15.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hawks Get Bullied At Minnesota, How Did It Happen? | WUW 726

0:00 / 0:30

Direct Response

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#1

Run on 1x episode

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