WA Running Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The WA Running Podcast serves as a vibrant hub for the Western Australian running community, offering a unique, hyper-local perspective on the sport. Hosted by non-elite runners Chris, Simon, and Vici, the show delivers engaging discussions on local road, trail, and track scenes, comprehensive race recaps, and event announcements like Transcend 2026. Each episode features interviews with notable WA running personalities, alongside relatable anecdotes and community-driven segments, such as Strava art suggestions and discussions on local running culture. This podcast is essential for WA runners seeking to stay informed about regional events, connect with fellow enthusiasts, and enjoy a conversational, insider's view of their local running world, fostering a strong sense of camaraderie and shared passion.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

26

Av. Youtube Views

26

Instagram

2k

YouTubers Subscribers

39

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

GREAT

95%

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The Bottom Line

This show has an estimated 26 audience size, runs 95% host read ads and promotes 89% of ads for direct response advertisers.

Creator Influence

Chris & Simon Lark & Menasse

The WA Running Podcast serves as a central hub for the Western Australian endurance community, hosted by non-elite runners Chris Lark and Simon Menasse. The duo focuses on hyper-local coverage of the road, trail, and track scenes, transitioning the show into a multi-format resource that includes video podcasts and live event recordings. They recently developed the Road to Kwinana Freeway series, providing structured insights for participants of the Perth Running Festival through live training seminars at The Running Centre. Their content library features deep-dive interviews with world-class athletes like Vlad Ixel and local figures such as Raf Baugh, alongside comprehensive recaps of events like the Margaret River Ultra and the 6 Inch Trail Marathon. By partnering with organizations like the West Australian Marathon Club, the hosts bridge the gap between recreational joggers and competitive club members. This grassroots approach provides brands with direct access to a dedicated segment of Australian marathon and trail enthusiasts.

Age: 126 years
Nationality: Australian
Education: Not Publicly Disclosed

Age: 126 years
Nationality: Australian
Education: Not Publicly Disclosed

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Recent Campaigns

	Advertisers	Week6/8	Week6/29	Week7/6	Week8/3	Week9/21
Perth Run 5k (perthrun.com)perthrun.com	Perth Run 5k (perthrun.com)					1	Test in progress 8%
Transcend Trailstranscendtrails.com	Transcend Trails	1		1	1		Test run 0%
Backroads Gravelbackroadsgravel.com.au	Backroads Gravel		1				Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
The Running Centre	$11	0.0%	94%	100%	17.0ad units	Core Performer
Reach PB Sports	$6	0.0%	100%	92%	12.0ad units	Core Performer
Bunbury 3 Waters Running Festival	$3	0.0%	100%	100%	7.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Road to Kwinana Freeway Episode 03 | 2025 PRF Training Series | Live Show from The Running Centre | Mindset with Raf Baugh

0:00 / 0:16

Direct Response

R

#1

Run on 1x episode

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