Veteran Business Community Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Veteran Business Community Podcast offers invaluable insights for military veterans transitioning into the civilian business world, as well as for entrepreneurs and organizations seeking to harness veteran talent. Hosted by Pete Liston, an ex-Australian Army veteran and successful entrepreneur, the show features candid interviews with veterans who have successfully navigated the shift from military service to building thriving businesses or leading significant corporate initiatives. Episodes delve into practical strategies for leveraging military discipline and leadership skills in entrepreneurship, workforce development, and social procurement. The podcast distinguishes itself by providing a platform for real-world experiences, addressing challenges like genuine veteran support versus superficial gestures, and exploring the profound community impact veterans can achieve. It's an essential listen for anyone interested in veteran affairs, business leadership, and fostering a supportive ecosystem for those who have served.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

30

Av. Youtube Views

30

YouTubers Subscribers

125

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 30 audience size, runs 100% host read ads and promotes 96% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/17	Week8/24	Week9/28
Australian Peacekeepers and Peacemakers Veterans' Associationpeacekeepers.asn.au	Australian Peacekeepers and Peacemakers Veterans' Association	1			Test in progress 8%
ClickSquadclicksquad.com.au	ClickSquad		1		Test in progress 8%
CONDITNconditn.com	CONDITN			1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency
BenchOn	$1	0.0%	100%	100%	2.0ad units	Test run
VBC Advisory	$1	0.0%	100%	100%	2.0ad units	Test run
Shire Pool Care	$1	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S03E33 | VetCon26 - Veteran Business Conference and Awards night - Why you need to be there

0:00 / 0:47

Direct Response

S

#1

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